Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
, 2014 This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
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Market-Driven Management, Competitive Customer Value and Global Networks
Symphonya, 2009 Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an ‘outside-in’ vision, based on: the identification
Silvio M. Brondoni
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Value-based pricing: A success factor in the competitive struggle [PDF]
Marketing (Beograd. 1991), 2011 Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
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Customer-to-customer co-creation of value in the context of festivals. [PDF]
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active ...
Rihova, I
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Analysis of the relationship between business intelligence components and customer lifetime value in the hotel industry (Case study: Hamedan city hotels) [PDF]
مطالعات جغرافیایی مناطق کوهستانیIntroductionWith the increasing number of travelers, providing appropriate facilities has become essential. Modern hotels must ensure guest comfort and satisfaction through effective management, skilled personnel, and optimized workflows. Poor management
Parisa Malek Madani, Nafiseh Soleimani
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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
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Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty?
Sriwijaya International Journal of Dynamic Economics and Business, 2021 The emergence of E-commerce has brought many advantages, especially in economic development. With the increasing number of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is beneficial for e-
Adinda Farhana
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Effects of supply chain collaboration on customer loyalty for household electronic appliances in Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2022 Purpose – In an era of global competition, firms need to collaborate for long-term benefits. Researchers have investigated the linkages between supply chain collaboration (SCC), customer satisfaction and loyalty.
Binh Nguyen Thi, Hien Nguyen Thi Thu
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Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
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Customer reactions and competitive responses to mergers in a B2B service industry [PDF]
, 2012 The primary aim of this doctoral research was to empirically investigate customer and competitive reactions to post-M&A integration through both quantitative and qualitative customer perspectives, and to identify the business impact of these reactions ...
Kato, Junichi
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