Results 251 to 260 of about 6,970,362 (282)

The customer-value competition is pushing many companies to the limit of their possibilities

2007
The starting point for the first analysis of over 370 companies from Austria, Germany, and Switzerland was Richard D’Aveni’s1 ideas on the topic of “hypercompetition.” Essentially, we wanted to find out whether and to what extent the “hypercompetition” predicted by Richard D’Aveni had already become a reality and how companies generally react to it.
Franz Bailom, Kurt Matzler, Dieter Tschemernjak   +2 more
openaire   +1 more source

The Results from the Lifetime Value and Customer Equity Modeling Competition

Journal of Interactive Marketing, 2009
Customer lifetime value (CLV) is the present value of all the future cash flows attributed to a customer relationship and customer equity (CE) is the sum of CLV values across a set of customers. They are central concepts in direct and interactive marketing, and publishing original research on these subjects has long been a focus of Journal of ...
openaire   +1 more source

Customer orientation as a key value of modern competitive business

The monograph is devoted to the consideration of customer orientation through the prism of the key value of a competitive company, analyzes various approaches and methods of customer orientation formation. The high efficiency of the customer-oriented approach in organizations is proved, and the importance of the company's work on the implementation of ...
Evgeniya Zhukova, Tat'yana Suvorova, Vyacheslav Burlakov, Alan Abaev   +3 more
openaire   +1 more source

Customer value measurement for competitive advantage

Measuring Business Excellence, 2002
openaire   +1 more source

CSR and customer orientation: a sustainable pathway towards competitive advantage? A customer’s perspective

Social Responsibility Journal, 2023
Zia Khan
exaly  

Seaport competitiveness and customer value creation: the case of the port of Naples

2013
Traditionally, seaports have been considered as interface from the maritime to the land stage and the provided services were oriented towards the satisfaction of shipping companies' requirements. In the current years, the increasing need to integrate seaport with its own productive hinterland, from one side, represents a crucial challenge that policy ...
De Martino M, Morvillo A
openaire   +1 more source

Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations

Sustainability, 2020
Tung-Ju Wu
exaly  

The Role of Frontline Employees’ Competitive Intelligence and Intraorganizational Social Capital in Driving Customer Outcomes

Journal of Service Research, 2021
Raj Agnihotri, Ashish Kalra, Elten Briggs   +2 more
exaly  

Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Marketing Science, 2009
Andres Musalem, Yogesh V Joshi
exaly  

Linking servicescape to customer satisfaction: exploring the role of competitive strategy

International Journal of Operations and Production Management, 2012
Patti Miles, Grant Miles
exaly