Results 61 to 70 of about 6,970,415 (283)
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
core +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Design and Validation of a Model of Customers Switching Barriers in Appliances Industry [PDF]
مطالعات مدیریت راهبردی, 2014 In competitive world where such goods or services offered by competing firms are more similar to each other every day, it is hard to make surprise the customer in long-term via even creative services, because most innovative services quickly imitated by ...
Mitra Mohajeri +3 more
doaj
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Analyzing Product Efficiency – A Customer-Oriented Approach [PDF]
The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an efficiency-based concept of customer value we aim at contributing to the presently underrepresented research field of marketing ...
Hans H. Bauer +2 more
core +2 more sources
ANALYSIS OF FACTORS THAT AFFECT CUSTOMER SATISFACTION IN CANDU SEDAYU COFFEE PRODUCTS
Journal of Management Small and Medium Enterprises (SME's)This study is motivated by the increasing intensity of competition among manufacturers offering similar products, which has heightened the need to re-examine the determinants of customer satisfaction.
Cindy Afrita Sari +2 more
doaj +1 more source
BEYOND THE IMAGE: INTERPLAY OF VALUE, INTIMACY, AND LOYALTY IN SHAPING DESTINATION SATISFACTION: INSIGHTS FROM EGYPT AND SAUDI ARABIA [PDF]
Geo Journal of Tourism and Geosites: This study looks at the connections between destination image (DI), functional value (FV), emotional value (EV), social value (SV), customer satisfaction (CS), customer intimacy (CI), and customer loyalty (CL) in Egypt and Saudi Arabia from a ...
Sayed Darwish ELGARHY*, Thaib ALHARETHI
doaj +1 more source
Building the Competitive Position of an Enterprise with the Creation of Value for Customers [PDF]
International Journal of Academic Research in Business and Social Sciences, 2014 Building a competitive position requires taking a number of different actions. One of these actions may be to focus on the values offered to customers. Customer value is usually something that solves a problem for the consumer (recipient), prevents frustration, as well as prevents any sense of discomfort.
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Factors influencing value co-creation in cultural and creative enterprises: An empirical study
HeliyonThe empirical validation of the relationship among the capabilities of cultural and creative enterprises (CCE), customer co-creation value, and enterprise value remains insufficient.
Xiaodong Liu, Pei Liu, Meina Li
doaj +1 more source