Results 41 to 50 of about 12,465 (161)
CUSTOMER ENGAGEMENT - THE CO CREATION OFVALUE IN THE MARKETING PROCESS [PDF]
ICTACT Journal on Management Studies, 2018 The customers’ involvement in the process of value creation, his influences in this area, and his efforts at co creation of value, is sought to be grouped under an area christened as Customer Engagement.
M Shyja Karunakaran, P T Raveendran
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Types of Competition in the Market in the Context of New Value for Customers [PDF]
International Journal of Academic Research in Business and Social Sciences, 2014 The use of modern technology adds a new dimension to competition in the market. There is no doubt that modern information systems have become a space for multilateral communication, searching for information, performing transactions, and even co-creating value.
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NAVIGATING DIGITAL DISRUPTION: CONSUMER BEHAVIOR-DRIVEN INNOVATION FOR SUSTAINABLE BUSINESS
Jurnal Manajemen dan WirausahaThis study aims to analyze the influence of Digital Innovation and Consumer Behavior on Customer Experience and Competitive Advantage in the context of retail product consumers in the Greater Jakarta area.
Lola Fitria Sari +3 more
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Modeling customer-centric supply chain management for sustainable competitive advantage [PDF]
EPJ Web of ConferencesThis paper presents a customer-centric supply chain management (CSCM) paradigm designed to create a sustainable competitive advantage (SCA). The proposed CSCM model seeks to enhance customer satisfaction and achieve SCA by leveraging its distinctive core
Al-Shammari Minwir
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The Journal of the Korea Contents Association, 2009 The electrical power industry has been recognized as a natural monopoly industry for its technological and industrial characteristics. However, a competitive market system has been introduced to that industry in Europe, North America and Australia to overcome the inefficiencies originated from the monopolistic system for decades.
Kwi-Seok Kwon +2 more
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Bridging AI Marketing and Customer Loyalty
Cihan University-Erbil Journal of Humanities and Social SciencesThis study investigates the influence of AI-driven marketing practices on customer loyalty, with a particular focus on perceived value as a mediating variable.
Aram H. Massoudi +2 more
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Mobile services sector in Saudi Arabia: A systematic literature review of the effective strategies for enhancing customer satisfaction [PDF]
International Journal of Data and Network ScienceThe mobile services sector in Saudi Arabia has experienced significant growth in recent years, largely driven by the increasing demand for mobile communication and internet services.
Abbas N. Albarq
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Future Business Journal, 2016 The purpose of this study is to investigate the customer–service provider relationship in the insurance industry using artificial neural networks and linear regression. Using a sample of 389 customers from 10 different startup insurance companies, it was
Azarnoush Ansari, Arash Riasi
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Market-Driven Management and Global Economies of Scale
Symphonya, 2009 In market-driven management, dominated by competitive customer value, economies of intensity of sharing, or synergies, can be linked to global economies of scale.
Alessandra Storlazzi
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Customer segmentation based on customer lifelong value analysis [PDF]
کاوشهای مدیریت بازرگانی, 2014 This article presents a comprehensive model for customer lifelong value. Customer relationship management (CRM) is an efficient methodfor acquiring, maintaining and enhancing customer satisfaction in our competitive industries.
Abdulmohammad mahdavi, s. moosavi
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