Results 251 to 258 of about 12,195 (258)

Value Implications of Customer Relationship Management Systems Under Competition*

SSRN Electronic Journal, 2008
Zhu Liu, Sean Xu, Xiaona Zheng
openaire   +1 more source

Competitive customer value nelle imprese della grande distribuzione

2007
La competizione globale spinge le imprese della grande distribuzione a rompere sistematicamente gli equilibri esistenti trai luoghi, i momenti e le modalità di vendita dei beni, creando sempre nuove utilità di acquisto, da sviluppare sulla base di un competitive customer value che esalta la continua ricerca di innovazione per tutte le componenti ...
openaire   +1 more source

The Future of Competition: Co‐Creating Unique Value with Customers

Journal of Product & Brand Management, 2005
openaire   +1 more source

DEALING WITH COMPETITION: AN APPROACH FROM THE PERSPECTIVE OF CUSTOMER VALUE

2008
openaire   +2 more sources

The nexus between CRM and competitive advantage: the mediating role of customer loyalty

Nankai Business Review International
Mírzá Mohammad Didarul Alam, Rashed Al Karim   +1 more
exaly  

Elevating customer competitiveness: The synergistic role of value-based selling and customer success management

Industrial Marketing Management
Richa Chugh, Mark P. Leach, Stephanie Oneto   +2 more
openaire   +1 more source

Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention

Journal of Consumer Marketing, 2001
exaly  

Customer‐centred growth: five strategies for building competitive advantage

Managing Service Quality, 1996
exaly