Results 251 to 260 of about 25,075 (307)

iDigiChat: intelligent digital marketing service chatbot for providing efficient customer services using artificial intelligence. [PDF]

Sci Rep
He J, Luo Y, Wang T.
europepmc   +1 more source

Marketing-AutoM3L: domain-aware automated machine learning for financial customer analytics. [PDF]

Front Artif Intell
Tian Y, Shao W, Deng Z.
europepmc   +1 more source

Hypercompetition, customer-value competition, and the new role of market research

Innovative Marketing, 2009
Kurt Matzler, Franz Bailom
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Values and Competitive Advantages Based on Customer Value Propositions

2021
Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
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Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value

2013 10th International Conference on Service Systems and Service Management, 2013
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model.
Jinsong Huang, Chenyang Zhou, Weiwei Han
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Customer Lifetime Value in a Model of Dynamic Competition

SSRN Electronic Journal, 2014
We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
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Planning for competitive customer value

The TQM Journal, 2013
PurposeGood quality planning methodologies were developed in the last decades of the twentieth century that are still widely used. But competition is getting harsher and harsher and the search for more effective approaches to planning for competitive customer value can never stop. The purpose of this paper is to offer an alternative method for planning
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Customer value and customer loyalty: Is competition a missing link?

Journal of Retailing and Consumer Services, 2015
This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes ...
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Identifying competitive customer value propositions in retailing

Managing Service Quality: An International Journal, 2007
PurposeThe purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing.Design/methodology/approachThe paper draws on existing literature on customer value and competitive advantage in order to form an understanding of the key dimensions of customer value, developing a hierarchical model of value ...
Timo Rintamäki, Hannu Kuusela, Lasse Mitronen   +2 more
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