Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
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CREATING PLEASURABLE CUSTOMER EXPERIENCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE [PDF]
ICTACT Journal on Management Studies, 2019 Customer experiences, whether pleasurable or unpleasurable, create long term memories influencing present and future behaviours of the customers. Pleasurable experiences not only lead to customer satisfaction or delight, and nostalgia, but also result in
Shilpa Bagdare
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Analisis Persepsi Nilai dan Kepercayaan Terhadap Kepuasan Pelanggan Kecap CV. Sinar Abadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2023 This study examines the impact of perceived value and trust on customer satisfaction with CV Sinar Abadi, a company producing Sinar Abadi brand soy sauce.
Tommy Fran Wijaya
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Customer and organisational value added through customer experience differentiation
Journal of Economic and Financial Sciences, 2011 Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
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EXPLORInG THE CUSTOMER PERCEIVED VALUES AS AnTECEDEnT OF PURCHASE BEHAVIOR [PDF]
Serbian Journal of Management, 2015 Today, more than ever we see an increase in the importance of customer-orientation, and it's consideration as an important competitive advantage of organizations and its role in business success and development.
nabi Allah Dehghan +2 more
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An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector [PDF]
Management Science Letters, 2011 One of the most important strategic issues for any enterprise is to create and deliver superior value for its customers and provide enough evidences to convince them not to choose another competitive. In this study, we study the effects of customer value,
Neda Jomehri +2 more
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Social layers of customer-to-customer value co-creation [PDF]
, 2013 Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
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Customer reactions and competitive responses to mergers in a B2B service industry [PDF]
, 2012 The primary aim of this doctoral research was to empirically investigate customer and competitive reactions to post-M&A integration through both quantitative and qualitative customer perspectives, and to identify the business impact of these reactions ...
Kato, Junichi
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Acta Commercii, 2020 Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana +2 more
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A Multidimensional customer value model for the high fashion retail industry [PDF]
The Retail and Marketing Review, 2015 In a competitive environment, high fashion retailers must become proficient at not only providing quality merchandise, but also at providing value to their customers, in order to be successful.
E Strydom, D.J Petzer, CF De Meyer
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