Market-Driven Management, Competitive Customer Value and Global Networks
Symphonya, 2009 Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an ‘outside-in’ vision, based on: the identification
Silvio M. Brondoni
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Value-based pricing: A success factor in the competitive struggle [PDF]
Marketing (Beograd. 1991), 2011 Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
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Effects of supply chain collaboration on customer loyalty for household electronic appliances in Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2022 Purpose – In an era of global competition, firms need to collaborate for long-term benefits. Researchers have investigated the linkages between supply chain collaboration (SCC), customer satisfaction and loyalty.
Binh Nguyen Thi, Hien Nguyen Thi Thu
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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
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Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty?
Sriwijaya International Journal of Dynamic Economics and Business, 2021 The emergence of E-commerce has brought many advantages, especially in economic development. With the increasing number of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is beneficial for e-
Adinda Farhana
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EXPLORInG THE CUSTOMER PERCEIVED VALUES AS AnTECEDEnT OF PURCHASE BEHAVIOR [PDF]
Serbian Journal of Management, 2015 Today, more than ever we see an increase in the importance of customer-orientation, and it's consideration as an important competitive advantage of organizations and its role in business success and development.
nabi Allah Dehghan +2 more
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Analisis Persepsi Nilai dan Kepercayaan Terhadap Kepuasan Pelanggan Kecap CV. Sinar Abadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2023 This study examines the impact of perceived value and trust on customer satisfaction with CV Sinar Abadi, a company producing Sinar Abadi brand soy sauce.
Tommy Fran Wijaya
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Exploring customer loyalty in the South African mobile telecommunications sector
Cogent Business & Management, 2017 The South African mobile telecommunications environment has become increasingly competitive, thus there is increased focus on acquiring and retaining loyal customers in order to facilitate repeat purchases, guarantee future revenues and shield the ...
Simon Morgan, Krishna Govender
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Customer and organisational value added through customer experience differentiation
Journal of Economic and Financial Sciences, 2011 Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
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CREATING PLEASURABLE CUSTOMER EXPERIENCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE [PDF]
ICTACT Journal on Management Studies, 2019 Customer experiences, whether pleasurable or unpleasurable, create long term memories influencing present and future behaviours of the customers. Pleasurable experiences not only lead to customer satisfaction or delight, and nostalgia, but also result in
Shilpa Bagdare
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