Results 241 to 250 of about 7,444,235 (283)

Customer Lifetime Value in a Model of Dynamic Competition

2014
We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
openaire   +1 more source

Defining customer value as the driver of competitive advantage

Strategy & Leadership, 2010
PurposeIn the author's experience, even veteran executives often make statements about competitive advantage that reflect either genuine misunderstanding or casual misuse of the term. This paper aims to offer a clear explanation of what constitutes competitive advantage so as to facilitate identification, assessment and strategizing.Design/methodology ...
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Customer value: The next source for competitive advantage

Journal of the Academy of Marketing Science, 1997
Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and ...
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The future of competition: Co-creating unique value with customers

Choice Reviews Online, 2004
The article presents a review of the book "The Future of Competition: Co-Creating Unique Value With Customers," by C. K.
openaire   +5 more sources

A grey evaluation model of quality competitiveness based on customer value

2007 IEEE International Conference on Grey Systems and Intelligent Services, 2007
Customer value is a fundamental source for a company to survive and gain competitive advantage. Companies can gain competitive advantage only when they deliver superior customer value to their customers through superior quality. Therefore, quality competitiveness is a key for a company to generate its strategies and product development.
null Zhuo Zhang, null Qunhui Luo
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Gaining competitive advantage through customer value oriented management

Journal of Consumer Marketing, 2001
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption.
Huber, Frank, Herrmann, Andreas, Morgan, Robert E.   +2 more
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Customer Value. Creating a Competitive Advantage

2023
William F. Christopher, Carl G. Thor
openaire   +1 more source

Customer value as a tool for increasing company competitiveness

2016
In today's dynamic business environment companies trying to transform, to be competitive in the future. They realize that the trend towards high performance, oriented on competition, technology and human resources, cannot be achieved only by monitoring and managing financial measures based on past performance.
Kožená, Marcela, Jelínková, Lucie
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Research on the Measurement of Customer Value Based on Competition-oriented

2011 International Conference on Information Management, Innovation Management and Industrial Engineering, 2011
In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, introduced the idea of "competition" to the theory of customer value measurement, pointed out that the measurement of customer value needs to select
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Reflections on gaining competitive advantage through customer value

Journal of the Academy of Marketing Science, 1997
Woodruff’s detailed discussion of the meaning and measurement of customer value and how companies can use customer value information in designing their strategies makes a major contribution to marketing theory and practice. It provides an insightful synthesis of the literature on customer value and points out why and how current theory on the subject ...
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