Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. [PDF]
Wongsaichia S +2 more
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ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal +2 more
wiley +1 more source
Uncovering traditional retail location competition with machine learning: The role of urban environments in light-asset and capital-intensive formats. [PDF]
Tan Y +5 more
europepmc +1 more source
Using ensemble learning and explainable AI to predict bank marketing customer subscription. [PDF]
Wang W, Liu Q, Li S, Feng H.
europepmc +1 more source
Market intelligence for exporting agricultural products to foreign markets: A PRISMA-based bibliometric and systematic review. [PDF]
Altamirano-Gonzales A +1 more
europepmc +1 more source
An integrated multi-criteria decision framework for outlet mall location selection using fuzzy DEMATEL-DANP-VIKOR. [PDF]
Chiang MH +6 more
europepmc +1 more source
Hypercompetition, customer-value competition, and the new role of market research
Kurt Matzler, Franz Bailom
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Industry-Academia Interface: Exploring the growth of Additive Manufacturing as an industry with Laura Del Río Fernández. [PDF]
europepmc +1 more source
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Values and Competitive Advantages Based on Customer Value Propositions
2021Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
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