Results 261 to 270 of about 6,970,415 (283)
Some of the next articles are maybe not open access.

Linking servicescape to customer satisfaction: exploring the role of competitive strategy

International Journal of Operations and Production Management, 2012
Patti Miles, Grant Miles
exaly  

Large-Scale Retailers, Marketing Channels and Competitive Customer Value

2018
The growing complexity of today’s business systems has led to the substantial modification of retailer policies. In particular, in recent years, large-scale retailers have found ways to become more competitive by devising new policies aimed at creating competitive customer value. The creation of such value translates into the entire marketing channel’s
openaire   +1 more source

Customer service as a competitive strategy

Journal of Strategic Marketing, 1995
Bill Donaldson
exaly  

Repositioning the customer support services: the next frontier of competitive advantage

European Journal of Marketing, 2020
Varsha Jain, Jagdish N Sheth
exaly  

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