Results 241 to 250 of about 12,195 (258)
Some of the next articles are maybe not open access.

Repositioning the customer support services: the next frontier of competitive advantage

European Journal of Marketing, 2020
Varsha Jain, Jagdish Sheth
exaly  

Large-Scale Retailers, Marketing Channels and Competitive Customer Value

2018
The growing complexity of today’s business systems has led to the substantial modification of retailer policies. In particular, in recent years, large-scale retailers have found ways to become more competitive by devising new policies aimed at creating competitive customer value. The creation of such value translates into the entire marketing channel’s
openaire   +1 more source

Ranking of customer requirements in a competitive environment

Computers and Industrial Engineering, 2008
Min Xie, Bo Yang
exaly  

Customer service as a competitive strategy

Journal of Strategic Marketing, 1995
Bill Donaldson
exaly  

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