Results 101 to 110 of about 12,103 (159)

Toward robust social media sentiment for SMEs: a comparative study of dictionary-based and machine learning approaches with insights for hybrid methodologies. [PDF]

open access: yesFront Big Data
Susanto H   +10 more
europepmc   +1 more source

Values and Competitive Advantages Based on Customer Value Propositions

2021
Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
openaire   +1 more source

Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value

2013 10th International Conference on Service Systems and Service Management, 2013
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model.
Jinsong Huang, Chenyang Zhou, Weiwei Han
openaire   +1 more source

Customer Lifetime Value in a Model of Dynamic Competition

SSRN Electronic Journal, 2014
We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
openaire   +1 more source

Analyzing A Product’s Competitiveness Based On The Customer’s Value

Restaurant Business, 2019
Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment.
null Tinik Sugiati   +2 more
openaire   +1 more source

Home - About - Disclaimer - Privacy