Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
, 2014 This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
core +3 more sources
Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership
International Journal of Management, Knowledge and Learning, 2023 Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted ...
Tryson Yangailo
doaj +1 more source
Customer Value-Based Management: Competitive Implications [PDF]
SSRN Electronic Journal, 2008 Many firms today quantify the value of individual customers and serve them differentially; providing better service, prices and other inducements to high value customers. We refer to this practice as Customer Value-based Management (CVM). While previous research and popular press has strongly advocated CVM, firms have often met with mixed results.
Upender Subramanian +2 more
openaire +1 more source
Customer perceived value : reconceptualisation, investigation and measurement [PDF]
, 2013 The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that ...
Bruce, Helen Louise
core +7 more sources
Value-based pricing: A success factor in the competitive struggle [PDF]
Marketing (Beograd. 1991), 2011 Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
doaj +1 more source
Market-Driven Management, Competitive Customer Value and Global Networks
Symphonya, 2009 Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an ‘outside-in’ vision, based on: the identification
Silvio M. Brondoni
doaj +1 more source
Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
doaj +1 more source
Effects of supply chain collaboration on customer loyalty for household electronic appliances in Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2022 Purpose – In an era of global competition, firms need to collaborate for long-term benefits. Researchers have investigated the linkages between supply chain collaboration (SCC), customer satisfaction and loyalty.
Binh Nguyen Thi, Hien Nguyen Thi Thu
doaj +1 more source
Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty?
Sriwijaya International Journal of Dynamic Economics and Business, 2021 The emergence of E-commerce has brought many advantages, especially in economic development. With the increasing number of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is beneficial for e-
Adinda Farhana
doaj +1 more source
Exploring customer loyalty in the South African mobile telecommunications sector
Cogent Business & Management, 2017 The South African mobile telecommunications environment has become increasingly competitive, thus there is increased focus on acquiring and retaining loyal customers in order to facilitate repeat purchases, guarantee future revenues and shield the ...
Simon Morgan, Krishna Govender
doaj +1 more source