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Values and Competitive Advantages Based on Customer Value Propositions
2021Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
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Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value
2013 10th International Conference on Service Systems and Service Management, 2013Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model.
Jinsong Huang, Chenyang Zhou, Weiwei Han
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Analyzing A Product’s Competitiveness Based On The Customer’s Value
Restaurant Business, 2019Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment.
null Tinik Sugiati +2 more
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Customer Lifetime Value in a Model of Dynamic Competition
SSRN Electronic Journal, 2014We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
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The Study of the Competition-oriented Customer Value Measurement
2006 International Conference on Management Science and Engineering, 2006This paper first puts forward that the measurement of customer value needs the selection and confirmative application of the existing methods. Then on the basis of positive study, the paper concludes that the consumers have two factors towards the automobile products value property and finds out that it is obvious that the consumers have higher ...
Zhang Ming-li, Wang Chun-xia, Gao He
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Planning for competitive customer value
The TQM Journal, 2013PurposeGood quality planning methodologies were developed in the last decades of the twentieth century that are still widely used. But competition is getting harsher and harsher and the search for more effective approaches to planning for competitive customer value can never stop. The purpose of this paper is to offer an alternative method for planning
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Customer value and customer loyalty: Is competition a missing link?
Journal of Retailing and Consumer Services, 2015This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes ...
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Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage
Academy of Management Proceedings, 2017This paper contributes to prior research on firm positioning by bringing in demand-side factors.
Abolfathi, Niloofar, Williams, Charles
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The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market
Computational Economics, 2008zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Chang, Ting-Hua +2 more
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Customer loyalty and value anticipation: does perceived competition matter?
African Journal of Economic and Management Studies, 2021PurposeDrawing on customer value theory and the demanding nature of today's customers, this paper examines the moderating effects of competition, as perceived by customers, on the nexus between customer value anticipation (CVA), satisfaction and loyalty.Design/methodology/approachUtilizing data from the Ghanaian banking sector, which has been going ...
Ishmael Ofoli Christian +2 more
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