Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership
International Journal of Management, Knowledge and Learning, 2023 Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted ...
Tryson Yangailo
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Customer-to-customer co-creation of value in the context of festivals. [PDF]
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active ...
Rihova, I
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Value-based pricing: A success factor in the competitive struggle [PDF]
Marketing (Beograd. 1991), 2011 Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
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Customer Value-Based Management: Competitive Implications [PDF]
, 2011 Many firms today quantify the value of individual customers and serve them differentially; providing better service, prices and other inducements to high value customers. We refer to this practice as Customer Value-based Management (CVM). While previous research and popular press has strongly advocated CVM, firms have often met with mixed results ...
Upender Subramanian +2 more
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Analysis of the relationship between business intelligence components and customer lifetime value in the hotel industry (Case study: Hamedan city hotels) [PDF]
مطالعات جغرافیایی مناطق کوهستانیIntroductionWith the increasing number of travelers, providing appropriate facilities has become essential. Modern hotels must ensure guest comfort and satisfaction through effective management, skilled personnel, and optimized workflows. Poor management
Parisa Malek Madani, Nafiseh Soleimani
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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
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Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty?
Sriwijaya International Journal of Dynamic Economics and Business, 2021 The emergence of E-commerce has brought many advantages, especially in economic development. With the increasing number of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is beneficial for e-
Adinda Farhana
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Effects of supply chain collaboration on customer loyalty for household electronic appliances in Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2022 Purpose – In an era of global competition, firms need to collaborate for long-term benefits. Researchers have investigated the linkages between supply chain collaboration (SCC), customer satisfaction and loyalty.
Binh Nguyen Thi, Hien Nguyen Thi Thu
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Exploring customer loyalty in the South African mobile telecommunications sector
Cogent Business & Management, 2017 The South African mobile telecommunications environment has become increasingly competitive, thus there is increased focus on acquiring and retaining loyal customers in order to facilitate repeat purchases, guarantee future revenues and shield the ...
Simon Morgan, Krishna Govender
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Customer Value: The Next Source for Competitive Advantage
, 2023 On Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering downsizing, and ...
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