Results 121 to 130 of about 12,103 (159)
Some of the next articles are maybe not open access.
A grey evaluation model of quality competitiveness based on customer value
2007 IEEE International Conference on Grey Systems and Intelligent Services, 2007Customer value is a fundamental source for a company to survive and gain competitive advantage. Companies can gain competitive advantage only when they deliver superior customer value to their customers through superior quality. Therefore, quality competitiveness is a key for a company to generate its strategies and product development.
null Zhuo Zhang, null Qunhui Luo
openaire +1 more source
Customer Value. Creating a Competitive Advantage
2023William F. Christopher, Carl G. Thor
openaire +1 more source
Customer value as a tool for increasing company competitiveness
2016In today's dynamic business environment companies trying to transform, to be competitive in the future. They realize that the trend towards high performance, oriented on competition, technology and human resources, cannot be achieved only by monitoring and managing financial measures based on past performance.
Kožená, Marcela, Jelínková, Lucie
openaire +1 more source
Research on the Measurement of Customer Value Based on Competition-oriented
2011 International Conference on Information Management, Innovation Management and Industrial Engineering, 2011In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, introduced the idea of "competition" to the theory of customer value measurement, pointed out that the measurement of customer value needs to select
openaire +1 more source
Reflections on gaining competitive advantage through customer value
Journal of the Academy of Marketing Science, 1997Woodruff’s detailed discussion of the meaning and measurement of customer value and how companies can use customer value information in designing their strategies makes a major contribution to marketing theory and practice. It provides an insightful synthesis of the literature on customer value and points out why and how current theory on the subject ...
openaire +1 more source
IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Information Systems Management, 2021Christof Gellweiler +1 more
openaire +1 more source
Service Competitiveness: Antecedents and Consequences of Superior Customer Value
20071. INTRODUCTION The essential condition for the achieving of superior performance of a service providing company is the delivery of superior customer value, i.e. of value that is superior to the one offered by the competition. The aim of this work is, on one hand, to investigate the factors of competitiveness of service providing companies and, on the ...
Nefat, Ariana, Lucić, Snježana
openaire +2 more sources
Customer orientation as a key value of modern competitive business
The monograph is devoted to the consideration of customer orientation through the prism of the key value of a competitive company, analyzes various approaches and methods of customer orientation formation. The high efficiency of the customer-oriented approach in organizations is proved, and the importance of the company's work on the implementation of ...Evgeniya Zhukova +3 more
openaire +1 more source
An analytical model that links customer-perceived value and competitive strategies
Journal of Marketing Analytics, 2018Several authors developed predictive analytic models that link the value that represents customers to a firm (i.e., customer lifetime value) to several outcome variables, such as customer profitability, in relationship marketing. However, similar models that link the value that customers perceive and firm outcomes or customer responses are uncommon. To
openaire +1 more source
Customer value measurement for competitive advantage
Measuring Business Excellence, 2002openaire +1 more source