Results 111 to 120 of about 12,103 (159)
Some of the next articles are maybe not open access.
Planning for competitive customer value
The TQM Journal, 2013PurposeGood quality planning methodologies were developed in the last decades of the twentieth century that are still widely used. But competition is getting harsher and harsher and the search for more effective approaches to planning for competitive customer value can never stop. The purpose of this paper is to offer an alternative method for planning
openaire +1 more source
Customer value and customer loyalty: Is competition a missing link?
Journal of Retailing and Consumer Services, 2015This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes ...
openaire +1 more source
Identifying competitive customer value propositions in retailing
Managing Service Quality: An International Journal, 2007PurposeThe purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing.Design/methodology/approachThe paper draws on existing literature on customer value and competitive advantage in order to form an understanding of the key dimensions of customer value, developing a hierarchical model of value ...
Timo Rintamäki +2 more
openaire +1 more source
The Study of the Competition-oriented Customer Value Measurement
2006 International Conference on Management Science and Engineering, 2006This paper first puts forward that the measurement of customer value needs the selection and confirmative application of the existing methods. Then on the basis of positive study, the paper concludes that the consumers have two factors towards the automobile products value property and finds out that it is obvious that the consumers have higher ...
Zhang Ming-li, Wang Chun-xia, Gao He
openaire +1 more source
Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage
Academy of Management Proceedings, 2017This paper contributes to prior research on firm positioning by bringing in demand-side factors.
Abolfathi, Niloofar, Williams, Charles
openaire +2 more sources
The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market
Computational Economics, 2008zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Chang, Ting-Hua +2 more
openaire +2 more sources
Customer loyalty and value anticipation: does perceived competition matter?
African Journal of Economic and Management Studies, 2021PurposeDrawing on customer value theory and the demanding nature of today's customers, this paper examines the moderating effects of competition, as perceived by customers, on the nexus between customer value anticipation (CVA), satisfaction and loyalty.Design/methodology/approachUtilizing data from the Ghanaian banking sector, which has been going ...
Ishmael Ofoli Christian +2 more
openaire +1 more source
Defining customer value as the driver of competitive advantage
Strategy & Leadership, 2010PurposeIn the author's experience, even veteran executives often make statements about competitive advantage that reflect either genuine misunderstanding or casual misuse of the term. This paper aims to offer a clear explanation of what constitutes competitive advantage so as to facilitate identification, assessment and strategizing.Design/methodology ...
openaire +1 more source
Customer value: The next source for competitive advantage
Journal of the Academy of Marketing Science, 1997Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and ...
openaire +1 more source
The future of competition: Co-creating unique value with customers
Choice Reviews Online, 2004The article presents a review of the book "The Future of Competition: Co-Creating Unique Value With Customers," by C. K.
openaire +5 more sources