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Identifying competitive customer value propositions in retailing
Managing Service Quality: An International Journal, 2007PurposeThe purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing.Design/methodology/approachThe paper draws on existing literature on customer value and competitive advantage in order to form an understanding of the key dimensions of customer value, developing a hierarchical model of value ...
Timo Rintamäki +2 more
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Gaining competitive advantage through customer value oriented management
Journal of Consumer Marketing, 2001Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption.
Huber, Frank +2 more
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Customer value: The next source for competitive advantage
Journal of the Academy of Marketing Science, 1997Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and ...
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Reflections on gaining competitive advantage through customer value
Journal of the Academy of Marketing Science, 1997Woodruff’s detailed discussion of the meaning and measurement of customer value and how companies can use customer value information in designing their strategies makes a major contribution to marketing theory and practice. It provides an insightful synthesis of the literature on customer value and points out why and how current theory on the subject ...
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Values and Competitive Advantages Based on Customer Value Propositions
2021Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
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