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Research on the Measurement of Customer Value Based on Competition-oriented
2011 International Conference on Information Management, Innovation Management and Industrial Engineering, 2011In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, introduced the idea of "competition" to the theory of customer value measurement, pointed out that the measurement of customer value needs to select
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Reflections on gaining competitive advantage through customer value
Journal of the Academy of Marketing Science, 1997Woodruff’s detailed discussion of the meaning and measurement of customer value and how companies can use customer value information in designing their strategies makes a major contribution to marketing theory and practice. It provides an insightful synthesis of the literature on customer value and points out why and how current theory on the subject ...
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Customer Value. Creating a Competitive Advantage
2023William F. Christopher, Carl G. Thor
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IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Information Systems Management, 2021Christof Gellweiler +1 more
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Service Competitiveness: Antecedents and Consequences of Superior Customer Value
20071. INTRODUCTION The essential condition for the achieving of superior performance of a service providing company is the delivery of superior customer value, i.e. of value that is superior to the one offered by the competition. The aim of this work is, on one hand, to investigate the factors of competitiveness of service providing companies and, on the ...
Nefat, Ariana, Lucić, Snježana
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Customer orientation as a key value of modern competitive business
The monograph is devoted to the consideration of customer orientation through the prism of the key value of a competitive company, analyzes various approaches and methods of customer orientation formation. The high efficiency of the customer-oriented approach in organizations is proved, and the importance of the company's work on the implementation of ...Evgeniya Zhukova +3 more
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IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Information Systems Management, 2022Christof Gellweiler +1 more
exaly
Customer value measurement for competitive advantage
Measuring Business Excellence, 2002openaire +1 more source