Results 201 to 210 of about 12,195 (258)

Toward robust social media sentiment for SMEs: a comparative study of dictionary-based and machine learning approaches with insights for hybrid methodologies. [PDF]

open access: yesFront Big Data
Susanto H   +10 more
europepmc   +1 more source

Values and Competitive Advantages Based on Customer Value Propositions

2021
Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do ...
Jeffrey Yi-Lin Forrest, Yong Liu
openaire   +1 more source

Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value

2013 10th International Conference on Service Systems and Service Management, 2013
Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model.
Jinsong Huang, Chenyang Zhou, Weiwei Han
openaire   +1 more source

Customer Lifetime Value in a Model of Dynamic Competition

SSRN Electronic Journal, 2014
We study the structure of optimal customer acquisition and customer retention strategies in an infinite horizon model of a firm in a competitive industry. We examine the effects of changes in customer profitability, density of competition, and discount rate on the optimal allocation of marketing budget.
Gerasimos Lianos, Igor Sloev
openaire   +1 more source

Analyzing A Product’s Competitiveness Based On The Customer’s Value

Restaurant Business, 2019
Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment.
null Tinik Sugiati   +2 more
openaire   +1 more source

Planning for competitive customer value

The TQM Journal, 2013
PurposeGood quality planning methodologies were developed in the last decades of the twentieth century that are still widely used. But competition is getting harsher and harsher and the search for more effective approaches to planning for competitive customer value can never stop. The purpose of this paper is to offer an alternative method for planning
openaire   +1 more source

Customer value and customer loyalty: Is competition a missing link?

Journal of Retailing and Consumer Services, 2015
This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes ...
openaire   +1 more source

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