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IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Information Systems Management, 2022Christof Gellweiler +1 more
exaly
Linking servicescape to customer satisfaction: exploring the role of competitive strategy
International Journal of Operations and Production Management, 2012Grant Miles
exaly
Customer value management as a determinant of the competitive position of tourism destinations
Tourism Review, 2002Harald Pechlaner, Egon Smeral
exaly
Large-Scale Retailers, Marketing Channels and Competitive Customer Value
2018The growing complexity of today’s business systems has led to the substantial modification of retailer policies. In particular, in recent years, large-scale retailers have found ways to become more competitive by devising new policies aimed at creating competitive customer value. The creation of such value translates into the entire marketing channel’s
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