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Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising. [PDF]
J Gambl Stud, 2018 The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages,
Lopez-Gonzalez H +3 more
europepmc +2 more sources
FrameBERT: Conceptual Metaphor Detection with Frame Embedding Learning [PDF]
Conference of the European Chapter of the Association for Computational Linguistics, 2023 In this paper, we propose FrameBERT, a BERT-based model that can explicitly learn and incorporate FrameNet Embeddings for concept-level metaphor detection.
Yucheng Li +4 more
semanticscholar +1 more source
Conceptual Metaphor Theory [PDF]
Mixed Metaphors, 2019 The article is dedicated to the study of metaphor. A metaphor is an amazing phenomenon in language and thinking. The essence of this phenomenon is that this process takes place at a subconscious level, and without noticing it, we metaphorize our speech ...
Hamidova Madinabonu Abduboriyevna
semanticscholar +3 more sources
Metaphor Generation with Conceptual Mappings [PDF]
Annual Meeting of the Association for Computational Linguistics, 2021 Generating metaphors is a difficult task as it requires understanding nuanced relationships between abstract concepts. In this paper, we aim to generate a metaphoric sentence given a literal expression by replacing relevant verbs.
Kevin Stowe +4 more
semanticscholar +1 more source
Explainable Metaphor Identification Inspired by Conceptual Metaphor Theory
AAAI Conference on Artificial Intelligence, 2022 Metaphor is not only a linguistic phenomenon but also reflects the concept projection between source and target domains in human cognition. Previous sequence tagging-based metaphor identification methods could not model the concept projection, resulting ...
Mengshi Ge, Rui Mao, E. Cambria
semanticscholar +1 more source
Conceptual Metaphor in SZA's Song Lyrics
Mahadaya: Jurnal Bahasa, Sastra, Dan Budaya, 2023 The purpose of this study is to examine how conceptual metaphors are used by SZA in her song lyrics. Finding the source domain and target domain of the conceptual metaphors used in song lyrics is the main goal of this study.
Amanina Nugraheny, M. Yuwita
semanticscholar +1 more source
Conceptual Metaphor in COVID-19 Speeches of the American President Joe Biden
Theory and Practice in Language Studies, 2022 This qualitative and quantitative study aims at shedding the light on the use of metaphor in COVID-19 speeches of the American President Joe Biden.
Lina Mahmoud Abdel-Qader, R. AL-Khanji
semanticscholar +1 more source
Development and Critiques of Conceptual Metaphor Theory
Theory and Practice in Language Studies, 2021 There is an increasing trend in revealing the effect of conceptual metaphor on activities in the context of education. In order to shed light on future studies in this field, it is necessary to review the development and critiques of conceptual metaphor ...
Xin Zhang
semanticscholar +1 more source
Proceedings of the ACL 2003 workshop on Lexicon and figurative language -, 2003 The goal of this paper is to integrate the Conceptual Mapping Model with an ontology-based knowledge representation (i.e. Suggested Upper Merged Ontology (SUMO)) in order to demonstrate that conceptual metaphor analysis can be restricted and eventually, automated.
Kathleen Ahrens +2 more
openaire +1 more source
Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]
نشریه پژوهشهای زبانشناسی, 2021 Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi +1 more
doaj +1 more source