Results 11 to 20 of about 1,413,290 (391)

Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising. [PDF]

J Gambl Stud, 2018
The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages,
Lopez-Gonzalez H, Guerrero-Solé F, Estévez A, Griffiths M.   +3 more
europepmc   +2 more sources

Conceptual Metaphor Theory [PDF]

Mixed Metaphors, 2019
The article is dedicated to the study of metaphor. A metaphor is an amazing phenomenon in language and thinking. The essence of this phenomenon is that this process takes place at a subconscious level, and without noticing it, we metaphorize our speech ...
Hamidova Madinabonu Abduboriyevna
semanticscholar   +3 more sources

Translating Conceptual Metaphor: The Processes of Managing Interlingual Asymmetry [PDF]

, 2017
Encountered at all levels of language, conceptual asymmetries between source and target languages present translators with fundamental challenges that require problem awareness, problem identification and problem solving.
Alves, Alves, Alves, Alves, Angelone, Angelone, Bayer, Bayer, Dagut, Dagut, Fauconnier, Fauconnier, Gary Massey, Gibbs, Gibbs, Glucksberg, Glucksberg, Göpferich, Göpferich, Kumpulainen, Kumpulainen, Kövecses, Kövecses, Lakoff, Lakoff, Lakoff, Lakoff, Leijten, Leijten, Lewandowska, Lewandowska, Manfredi, Manfredi, Massey, Massey, Maureen Ehrensberger-Dow, Muñoz Martin, Muñoz Martin, Newmark, Newmark, Nicaise, Nicaise, PACTE, PACTE, PACTE, PACTE, Risku, Risku, Rydning, Rydning, Samaniego Fernandez, Samaniego Fernandez, Schäffner, Schäffner, Schäffner, Schäffner, Schäffner, Schäffner, Schäffner, Schäffner, Shuttleworth, Shuttleworth, Shuttleworth, Shuttleworth, Sjøorup, Sjøorup, Tirkkonen, Tirkkonen, Toury, Toury, van, van   +71 more
core   +3 more sources

Internet Conceptual Metaphors

Journal of Siberian Federal University. Humanities & Social Sciences, 2016
Несмотря на то что механизм метафорического моделирования действительности посредством концептуальных метафор был описан представителями когнитивной семантики, по-прежнему не ясно, используют ли люди разных национальностей одни и те же или разные метафоры для концептуализации Интернета. Цель данной статьи – выявить и описать ключевые метафоры Интернета,
Elena Galichkina
openaire   +3 more sources

Metaphor identification in a terminological dictionary [PDF]

Ibérica, 2009
This paper aims at demonstrating that metaphor is not simply a literary device, but an integral part of everyday language. The Theory of Conceptual Metaphor suggests that our conceptual system is fundamentally metaphorical.
Maity Siqueira, Ana Flávia Souto de Oliveira, Dalby Dienstbach Hubert, Galeno Faé de Almeida, Larissa Moreira Brangel   +4 more
doaj   +8 more sources

FrameBERT: Conceptual Metaphor Detection with Frame Embedding Learning [PDF]

Conference of the European Chapter of the Association for Computational Linguistics, 2023
In this paper, we propose FrameBERT, a BERT-based model that can explicitly learn and incorporate FrameNet Embeddings for concept-level metaphor detection.
Yucheng Li, Shunyu Wang, Chenghua Lin, Frank Guerin, Loïc Barrault   +4 more
semanticscholar   +1 more source

Metaphor in Marketing Language [PDF]

Philologia, 2023
From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language.
Inga DRUȚĂ, Lidia VIERU, Mariana VLAS
doaj   +1 more source

Metaphor Generation with Conceptual Mappings [PDF]

Annual Meeting of the Association for Computational Linguistics, 2021
Generating metaphors is a difficult task as it requires understanding nuanced relationships between abstract concepts. In this paper, we aim to generate a metaphoric sentence given a literal expression by replacing relevant verbs.
Kevin Stowe, Tuhin Chakrabarty, Nanyun Peng, S. Muresan, Iryna Gurevych   +4 more
semanticscholar   +1 more source

Conceptual Metaphor in Daily Spiritual Texts Murli by Brahma Kumaris

Humanis, 2022
The meaning of the metaphor is understanding as one of the conceptual domain in terms of other conceptual domains. A metaphor is used effortlessly in everyday life, including in a literary work.
Putu Indira Gita Maharani, I Made Rajeg
doaj   +1 more source

Explainable Metaphor Identification Inspired by Conceptual Metaphor Theory

AAAI Conference on Artificial Intelligence, 2022
Metaphor is not only a linguistic phenomenon but also reflects the concept projection between source and target domains in human cognition. Previous sequence tagging-based metaphor identification methods could not model the concept projection, resulting ...
Mengshi Ge, Rui Mao, E. Cambria
semanticscholar   +1 more source