Results 51 to 60 of about 1,515,916 (291)
Metaphorical conceptualizations of marketing [PDF]
Currently, the centrality of marketing to enhancing the prosperity of businesses, individuals and even society is an undeniable fact. Marketing has emerged as a field worthy of being investigated by both marketing theorists and practitioners and specialized discourse researchers.
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ABSTRACT First Nations female sexual assault survivors in remote Northern Territory (NT) face significant barriers accessing place‐based medical care and forensic evidence collection, subsequently requiring evacuation to specialist services. Using decolonising Participatory Action Research methods, this study identified the workforce, training, and ...
Theresa Clasquin +7 more
wiley +1 more source
Conceptual metaphor types in oncology: Cognitive and communicative functions [PDF]
In this paper, an analysis of conceptual metaphor types and their relation with cognitive and communicative functions is carried out on a sample of oncology research papers.
Ignasi Navarro i Ferrando
doaj
Conceptual Metaphors in Basketball Discourse
This article presents part of the research performed within the scope of the national project “Conceptual Metaphors in Public Discourse,”1 financed by the Research Council of Lithuania. The aim of the present paper is to analyze conceptual metaphors in the discourse of the European Basketball Championship which took place in Kaunas, Lithuania in 2011 ...
Reda Toleikienė +1 more
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Advancing Understanding of Subjective Liveability for People With Disability
ABSTRACT Modern liveability frameworks aim to enhance health and well‐being through equity‐based measures across built, natural, social, and economic environments, yet they often overlook the perspectives of people with disability. This study explored expectations of liveable neighbourhoods among adults with diverse disability experiences in urban and ...
Maria Hobbs +3 more
wiley +1 more source
CONCEPTUAL METAPHOR OF LOVE IN MINANG SONG CREATED BY SYAHRUL TARUN YUSUF
This research aims to describe and explain conceptual metaphor of love containing in Minang song created by Syahrul Tarun Yusuf (Satayu). This research is descriptive qualitative.
Desi Ratna Sari
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Abstract Past research suggests that people exhibit robust waste aversion. However, many consumers routinely feel that they waste not only goods but also time, money, energy, and emotion and would be hard‐pressed to imagine their lives otherwise. Why does consumer waste persist? In this paper, we first propose a definition for consumer waste.
Marissa A. Sharif, Cait Lamberton
wiley +1 more source
Cognitive Function of Conceptual Metaphors in “The Raw Shark Texts” by Steven Hall
From the perspective of modern cognitive science the conceptual metaphor reflects the mental aspect of cognition and creation of a new conception of the world.
Aliona Matiychak
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King Aorta: Narrative anatomy education
Abstract The aim of this study was to investigate the effects of narrative anatomy education and traditional anatomy education on academic achievement. The study included 64 students who were randomly divided into two groups. The two groups were (n = 32) control (Group 1) and (n = 32) experimental (Group 2). The pretest scores of the two groups were 36.
Halil Yilmaz
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Understanding Timelines: Conceptual Metaphor and Conceptual Integration
Abstract One of the most broadly investigated topics in the conceptual metaphor literature is the importance of spatial construals for thinking and talking about time. We address the relationship between conceptual metaphor theory (CMT) and conceptual integration theory (CIT) by exploring how people understand timelines - both as ...
Coulson, Seana +1 more
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