Results 61 to 70 of about 283,247 (185)

A Study of Conceptual Metaphor in Suzanne Collins\u27 the Hunger Games Sebuah Kajian Konseptual Metafora Pada the Hunger Games Oleh Suzanne Collins [PDF]

open access: yes, 2014
In literary work, language is used to examine what happen around us by using one of language style such as metaphor. Metaphor is a communicative strategy in implicature that belongs to Pragmatics study.
Diana, S. (Sabta)   +2 more
core  

Metaphor in Shakespeare’s texts (Метафора в текстах В. Шекспіра) [PDF]

open access: yes, 2015
Твори В.Шекспіра багаті на вживання метафор, завдяки яким презентуються герої його п’єс. Стаття присвячена опису використання метафор в текстах Шекспіра: когнитівна метафора, генералізуюча метафора, номінативна метафора, образна метафора.
Бабій, С. (S. Babii)   +2 more
core  

Метафора з концептосферою «вибори» в мові українського публіцистичного дискурсу (Conceptual metaphors of «election» in the language of Ukrainian publicistic discourse) [PDF]

open access: yes, 2016
Стаття присвячена проблемі дослідження метафори з концептосферою «Вибори» у мові українського публіцистичного дискурсу. Розглянуто та охарактеризовано поняття концептуальної метафори, концептуалізації, концепту та концептосфери.
Одинецька, Л. В. (Odynetska L. V.)
core  

Conceptual Metaphors in Basketball Discourse

open access: yesRespectus Philologicus, 2013
This article presents part of the research performed within the scope of the national project “Conceptual Metaphors in Public Discourse,”1 financed by the Research Council of Lithuania. The aim of the present paper is to analyze conceptual metaphors in the discourse of the European Basketball Championship which took place in Kaunas, Lithuania in 2011 ...
Reda Toleikienė   +1 more
openaire   +4 more sources

The Use of Conceptual Metaphor in Gola Gong’s Novel Bila Waktu Bicara

open access: yesRegister Journal, 2016
This study aims at describing conceptual metaphor in Gola Gong’s novel “Bila Waktu Bicara” in the perspective of George Lakoff’s theories of metaphor. This research is a (qualitative) bibliographical research.
Faizal Risdianto
doaj   +1 more source

Peculiarities of Conceptual Metaphor Functioning (on the Material of English Mass Media)

open access: yesIzvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, 2020
This article considers the features of conceptual metaphor within the legal discourse. The author identifies the main approaches to the study of metaphor, in general, as well as the study of metaphor in the light of conceptual analysis, in particular ...
Ekaterina V. Pikalova
doaj   +1 more source

Metaphorical conceptualizations of marketing [PDF]

open access: yesAnnals of "Spiru Haret". Economic Series, 2010
Currently, the centrality of marketing to enhancing the prosperity of businesses, individuals and even society is an undeniable fact. Marketing has emerged as a field worthy of being investigated by both marketing theorists and practitioners and specialized discourse researchers.
openaire   +2 more sources

Metaphoric coherence: Distinguishing verbal metaphor from `anomaly\u27 [PDF]

open access: yes, 1992
Theories and computational models of metaphor comprehension generally circumvent the question of metaphor versus “anomaly” in favor of a treatment of metaphor versus literal language.
Aarts J.   +31 more
core   +2 more sources

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