Results 41 to 50 of about 15,876 (301)
Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
wiley +1 more source
The paper examines 15 conceptual metaphors in advertisements for hotels based in Lithuania, focusing on the similarities and differences between English and Lithuanian versions of these advertisements.
Linas Selmistraitis +2 more
doaj +1 more source
Conceptual metaphor is an important theory in linguistics. Unlike traditional metaphor, conceptual metaphor not only has an aesthetic structure as a merely linguistic property, but is also considered as a cognitive phenomenon based on thinking and ...
Shima Hamidi
doaj +1 more source
Metaphorical conceptualizations of marketing [PDF]
Currently, the centrality of marketing to enhancing the prosperity of businesses, individuals and even society is an undeniable fact. Marketing has emerged as a field worthy of being investigated by both marketing theorists and practitioners and specialized discourse researchers.
openaire +2 more sources
Metaphorical conceptualization in English and Spanish
Compares the metaphorical conceptualization of expression in English and Spanish languages. Lexocogrammatical realizations on subjective use of metaphor ; Analysis of the metaphorical systems underlying the conceptualization of anger in English and Spanish ; Factors associated with the difference on the metaphor used in expressing anger.
Barcelona, Antonio, Soriano, Cristina
openaire +4 more sources
Abstract Cross‐disciplinary research is a priority for many academic institutions, with a growing body of scholarship dedicated to studying the central practice of cross‐disciplinarity: integration, or the synthesis of knowledge, information, and data across disciplines and domains.
Ciara Zogheib
wiley +1 more source
When AI outputs become documents: Documentation activity in human–AI dialogue
Abstract Large language models (LLMs) generate texts that increasingly circulate as documents in knowledge infrastructures, yet their documentary status remains theoretically underdetermined. Unlike traditional documents, LLM outputs lack identifiable authorship, stable provenance, or testimonial grounding.
Sascha Donner
wiley +1 more source
CONCEPTUAL METAPHORS IN AMERICAN JOURNALISTIC TEXTS
The article is dedicated to representation and functions of tropes in American journalistic texts, their semantic and cognitive features. The figurative language under analysis is a reflection of American politicians’ language, in particular their ...
Anatoliy Khudoliy
doaj +1 more source
Metafora Konseptual Bertema Rihlah (Jalan-Jalan) pada Majalah Gontor: Analisis Semantik Kognitif
This research is a cognitive semantic analysis and uses descriptive qualitative methods. The problems discussed in this study are the types of conceptual metaphors, namely (1) structural metaphors, (2) orientational metaphors, (3) metaphors.
Trian Ramadhan Nuryadin, Tajudin Nur
doaj +1 more source
The metaphorical construction of complex domains : the case of speech activity in English. [PDF]
In this article I provide an account of the way in which the domain of spoken communication is metaphorically constructed in English, on the basis of the analysis of over 450 metaphorical references to speech activity in a corpus of contemporary written ...
Semino, Elena
core

