Results 11 to 20 of about 2,023 (142)
It is proposed to enrich the arsenal of methods for the evaluation of local independence within latent classes by methods from Configural Frequency Analysis (CFA). CFA provides researchers with two additional options. The first involves identifying those
Wolfgang Wiedermann, Alexander von Eye
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ABSTRACT. PT. XYZ has a role as the main dealer of motor X in West Java with marketing area in three cities: Bandung, Bekasi and Cirebon. The company survey always held every year about Brand Awareness & Image to users and non user motor X to know the characteristics of consumers.
Resa Septiani Pontoh +2 more
openaire +2 more sources
Multigroup Comparisons with Configural Frequency Analysis
Lienert’s (1973) original approach to comparing groups with Configural Frequency Analysis (CFA) cannot straightforwardly be generalized to the comparison of multiple groups.
Alexander von Eye, Wolfgang Wiedermann
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Abstract This study addresses the gap in rigorous evaluation of inclusive Citizenship Education methods in reducing gender and socioeconomic inequalities in political self‐efficacy. This article tests the effectiveness of two pedagogical approaches: counter‐narratives and think‐pair‐share.
Bryony Hoskins +2 more
wiley +1 more source
Does Carbon Label Design Affect Flight Choices and Trustworthiness?
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer +2 more
wiley +1 more source
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impairs decision‐making, and generates negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley +1 more source
ABSTRACT This research examines how wrongdoers may use narration to ‘work through’ a transgression committed, towards self‐forgiveness and reconciliation. In Study 1 (N = 30), reflexive thematic analysis was used to identify narrative types observable in wrongdoers’ storying of a recent interpersonal transgression, informing our conceptual framework ...
Christiana Harous +2 more
wiley +1 more source
Configural Frequency Analysis (CFA) merupakan suatu metode yang digunakan untuk menganalisis data yang variabelnya berbentuk kategori. Variabel kategori adalah variabel yang bersifat kualitatif sehingga dibutuhkan frekuensi pada setiap kategori atau ...
Muhammad Faizal Akbar +2 more
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