Results 91 to 100 of about 24,572 (220)

Implications of Consumer Animosity for Marketing Strategy: An Abstract [PDF]

open access: yes, 2019
Company sales often suffer as a consequence of consumer animosity. Despite a significant number of studies on the antecedents of consumer antipathy, the effect of personality traits has never been examined. Meanwhile, just as the scholars have tested alternative antecedents of animosity, evolvement of the trait theory revealed that another important ...
Olga Kvasova, Sergii Tokar
openaire   +1 more source

Arab consumer attitutes towards international marketing as a result of the ongoing Arab Spring : a systematic literature review [PDF]

open access: yes
Paper from the International Conference on Contemporary Marketing Issues (ICCI), Thessaloniki, 13-15 June 2012 The Middle East has been recently and continues to be affected by a phenomenon referred to popularly as the ‘Arab Spring’.
Al-Abdin, Ahmed   +2 more
core  

Conventionalisation? Organic farming bites back! [PDF]

open access: yes, 2009
This is a summary of the discussion during the workshop 2.6 on conventionalisation of organic farming and how farmers or farmers' associations avoid conventionalisation.
Bellon, Stéphane, Darnhofer, Ika
core  

U.S. Consumer Animosity Towards Vietnam: A Comparison Of Generations

open access: yesJournal of Applied Business Research (JABR), 2011
<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Previous marketing literature suggests that unique marketing strategies are needed for each American generation (Moschis, 2003).
Joseph P. Little   +2 more
openaire   +2 more sources

Florida: Round 1 - State-Level Field Network Study of the Implementation of the Affordable Care Act [PDF]

open access: yes, 2014
This report is part of a series of 21 state and regional studies examining the rollout of the ACA. The national network -- with 36 states and 61 researchers -- is led by the Rockefeller Institute of Government, the public policy research arm of the State
Carol Weissert   +2 more
core  

When consumers click away: understanding the dynamics of social media boycotts—lessons from Orange Egypt

open access: yesFrontiers in Communication
Politically motivated rumors on social media can ignite brand animosity and mobilize boycott movements, posing reputational risks to brands. This study examines Orange Egypt, a telecommunications brand targeted during heightened geopolitical tensions, to
Mona Shehata
doaj   +1 more source

Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus

open access: yesCogent Business & Management
Research on consumer ethnocentrism (CE) has increased worldwide in various academic disciplines and business sectors due to the rise of globalization and cross-border trade in goods and services.
Marcela Yonfá-Medranda   +3 more
doaj   +1 more source

The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food [PDF]

open access: yes
organic food, country of origin, choice experiment, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,
Gao, Zhifeng   +3 more
core   +1 more source

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