Results 91 to 100 of about 948,833 (191)

The longitudinal effects of a two-dimensional consumer animosity

open access: yes
Originality/value: Despite extensive research into the influence of consumer animosity on consumer behaviour, surprisingly little research has attempted to investigate the temporal characteristics of the consumer animosity, let alone investigate its ...
Lee, Kyung Tae, Lee, Richard
core  

Consumer Animosity as an Antecedent of Brand Hate

open access: yes, 2022
The current study sets out to find a new antecedent of brand hate and its behavioral consequences. Four dimensions, which make-up consumer animosity, are considered. These dimensions include economic, political, war/military, and people.
Taqı, Muhammad
core  

Boycott, Intention, and Purchase Decisions among Generation Z: A PLS-SEM Analysis Based on Qawāʿid Fiqhiyyah

open access: yesAz-Zarqa'
: Purchase or avoidance decisions regarding fast-food brands associated with pro-Israel affiliations among Generation Z university students in Banten Province are examined through two complementary lenses: PLS-SEM modeling and reasoning grounded in ...
Qotrunnada   +3 more
doaj   +1 more source

Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus

open access: yesCogent Business & Management
Research on consumer ethnocentrism (CE) has increased worldwide in various academic disciplines and business sectors due to the rise of globalization and cross-border trade in goods and services.
Marcela Yonfá-Medranda   +3 more
doaj   +1 more source

The influence of ethnocentrism and consumer animosity on consumer boycott

open access: yesjournal of consumer policy studies, 2016
null 전향란   +2 more
openaire   +1 more source

A longitudinal study of consumer animosity: the case of the US presidential elections [PDF]

open access: yes
International audiencePurpose This study investigates the longitudinal effects of animosity towards the US following the 2020 presidential election and provides insights into how political events influence consumer animosity and willingness to buy ...
Krüger, Tinka   +8 more
core   +1 more source

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