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The Impact of National Animosity on Consumer Purchases
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Consequences of Consumer Animosity: A Meta-Analytic Integration
Journal of International Consumer Marketing, 2016ABSTRACTThis meta-analytic integration has three purposes: first, to evaluate the outcomes of consumer animosity and consumer ethnocentrism using empirical studies on this subject; second, to test an integrative conceptual model; and third, to report on the total effects of animosity/ethnocentrism on later constructs (willingness to buy and buying ...
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ABSTRACT The purpose of this study is to examine the antecedents of consumer ethnocentrism and test the effects of animosity and consumer ethnocentrism on the purchase of foreign products in China. A questionnaire survey (N = 600) was conducted in Shanghai in 2005 using the mall-intercept survey technique.
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