Results 141 to 150 of about 343 (169)
Some of the next articles are maybe not open access.
Consumer animosity and foreign direct investment: An investigation of consumer responses
International Business Review, 2015Abstract This study proposes the concepts of host identity and foreign identity to explain the effect of foreign direct investment (FDI) entry modes and branding strategies on foreign subsidiary product purchases in an animosity context. Two experiments were conducted in two host countries with varying animosity levels toward the home country of a ...
Cher-Min Fong, Chun-Ling Lee, Yunzhou Du
openaire +1 more source
Consumer Animosity and Affective Country Image
2017Studies have established in different contexts the effect of consumer animosity on buying intentions of the products originating from the country towards which this hostility is directed. Despite the increasing number of investigations dealing with this topic within the international marketing literature, there is a lack of research concerning the ...
Sara Campo, Maria Dolores Alvarez
openaire +1 more source
A memory theory perspective of consumer ethnocentrism and animosity
European Journal of Marketing, 2017Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.
Richard Lee, Kyung Tae Lee, Jianyao Li
openaire +1 more source
Consumer animosity, economic hardship, and normative influence
European Journal of Marketing, 2010PurposeThis paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase.Design/methodology/approachSurvey questionnaires were distributed by a quasi‐random sample of school pupils across Taiwan to an adult member of their household, for completion and return.
Huang, Y., Phau, Ian, Lin, Chad
openaire +2 more sources
The longitudinal effects of a two‐dimensional consumer animosity
Journal of Consumer Marketing, 2013PurposeConsumer animosity is often used to explain consumers' boycott of products from a foreign country in a dispute. However, these studies are mainly cross‐sectional. The purpose of this paper is to investigate temporal changes in two distinct consumer‐animosity dimensions – i.e.
Richard Lee, Kyung Tae Lee
openaire +1 more source
A three-process model of consumer animosity in situational animosity: reference group perspective
European Journal of MarketingPurpose This study aims to investigate informational influence and the underexplored role of interpersonal influences by proposing and empirically validating a three-process model, providing a framework for understanding the social psychological mechanisms that shape consumer attitudes and purchase decisions in ...
Hsing-Hua Stella Chang +2 more
openaire +1 more source
The use of the consumer ethnocentrism and consumer animosity scales in Iran: A research note
Thunderbird International Business Review, 2009AbstractThis research note presents the results of testing the reliability of two constructs from the country‐of‐origin literature—consumer ethnocentrism and consumer animosity—within the Iranian national consumer environment. Consumer ethnocentrism, developed by Shimp and Sharma (1987), measures the level of consumer ethnocentrism and has been used ...
Mahmood Bahaee, Michael J. Pisani
openaire +1 more source
Analytical Study on Impact of Consumer Ethnocentrism on Animosity
FMDB Transactions on Sustainable Humanities and SocietyConsumer ethnocentrism (CE) and hostility (BL) toward Indian-made cosmetics are examined in this research, as is the mediating effect of product judgement (PJ) regarding Indian-made cosmetics. The researcher collected data using quantitative methods in this investigation.
Deepti Bhadauria +3 more
openaire +1 more source
Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts
SSRN Electronic Journal, 2023Siqin Deng, Yue Wang
openaire +1 more source
Implicit Consumer Animosity: A Primary Validation
2012The present study validated implicit animosity as a unique determinant of consumer behavior in the context of Chinese animosity toward Japan. The Implicit Association Test (IAT) was employed to measure implicit Chinese animosity toward Japan. The results showed that (a) implicit animosity was distinct from consumer ethnocentrism; (b) implicit animosity
Cai, Huajian +4 more
openaire +1 more source