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Consequences of Consumer Animosity: A Meta-Analytic Integration
Journal of International Consumer Marketing, 2016 ABSTRACTThis meta-analytic integration has three purposes: first, to evaluate the outcomes of consumer animosity and consumer ethnocentrism using empirical studies on this subject; second, to test an integrative conceptual model; and third, to report on the total effects of animosity/ethnocentrism on later constructs (willingness to buy and buying ...
Gregory Rose, Yossi Gavish
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Consumer Animosity and Consumer Ethnocentrism
Journal of International Consumer Marketing, 1999Consumer animosity is a construct recently introduced to the marketing literature to help marketers better understand the factors that influence consumer attitudes toward foreign products.
Jill Gabrielle Klein
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Consumer ethnocentrism and consumer animosity: A literature review
Strategic Change, 2021 AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
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A memory theory perspective of consumer ethnocentrism and animosity
European Journal of Marketing, 2017 Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.
Richard Lee, Kyung Tae Lee, Jianyao Li
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Implicit Consumer Animosity: A Primary Validation
, 2012 The present study validated implicit animosity as a unique determinant of consumer behavior in the context of Chinese animosity toward Japan. The Implicit Association Test (IAT) was employed to measure implicit Chinese animosity toward Japan. The results showed that (a) implicit animosity was distinct from consumer ethnocentrism; (b) implicit animosity
Cai, Huajian +4 more
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Journal of International Consumer Marketing, 2009
ABSTRACT The purpose of this study is to examine the antecedents of consumer ethnocentrism and test the effects of animosity and consumer ethnocentrism on the purchase of foreign products in China. A questionnaire survey (N = 600) was conducted in Shanghai in 2005 using the mall-intercept survey technique.
Kenichi Ishii
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ABSTRACT The purpose of this study is to examine the antecedents of consumer ethnocentrism and test the effects of animosity and consumer ethnocentrism on the purchase of foreign products in China. A questionnaire survey (N = 600) was conducted in Shanghai in 2005 using the mall-intercept survey technique.
Kenichi Ishii
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CONSUMER ANIMOSITY: DOES IT EXIST IN AFRICA? [PDF]
, 2019 Globalization has been hailed by some as the panacea of world’s economic, social and political problems. However, the same has had its own challenges and has come to be a topic of major study. One area that has generated interest is the effects of globalization on marketing and specifically consumer behavior.
Kiriri, Peter N.
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International journal of management cases, 2011
The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
Matić Šošić, Matea, Puh, Barbara
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The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
Matić Šošić, Matea, Puh, Barbara
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Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea
Journal of Consumer Marketing, 2017 Purpose This study aims to investigate how the consumer values of individualism and collectivism (IC) affect consumer animosity toward foreign brands in emerging Asia.
C Min Han
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Decontextualizing Consumer Animosity
Journal of Global Marketing, 2015ABSTRACTConsumer animosity is a topic that has generated interest among marketing and consumer behavior scholars. Understanding the elements of this phenomenon and how its dynamics play out in the marketplace can give marketers insight for future decision-making activity.
Joseph P. Little, Nitish Singh
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