Results 171 to 180 of about 948,833 (191)

The longitudinal effects of a two‐dimensional consumer animosity

Journal of Consumer Marketing, 2013
PurposeConsumer animosity is often used to explain consumers' boycott of products from a foreign country in a dispute. However, these studies are mainly cross‐sectional. The purpose of this paper is to investigate temporal changes in two distinct consumer‐animosity dimensions – i.e.
Richard Lee, Kyung Tae Lee
openaire   +1 more source

A three-process model of consumer animosity in situational animosity: reference group perspective

European Journal of Marketing
Purpose This study aims to investigate informational influence and the underexplored role of interpersonal influences by proposing and empirically validating a three-process model, providing a framework for understanding the social psychological mechanisms that shape consumer attitudes and purchase decisions in ...
Hsing-Hua Stella Chang, Cher-Min Fong, I-Hung Chen   +2 more
openaire   +1 more source

Consumer animosity, economic hardship, and normative influence

European Journal of Marketing, 2010
PurposeThis paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase.Design/methodology/approachSurvey questionnaires were distributed by a quasi‐random sample of school pupils across Taiwan to an adult member of their household, for completion and return.
Huang, Y., Phau, Ian, Lin, Chad
openaire   +2 more sources

Analytical Study on Impact of Consumer Ethnocentrism on Animosity

FMDB Transactions on Sustainable Humanities and Society
Consumer ethnocentrism (CE) and hostility (BL) toward Indian-made cosmetics are examined in this research, as is the mediating effect of product judgement (PJ) regarding Indian-made cosmetics. The researcher collected data using quantitative methods in this investigation.
Deepti Bhadauria, Amitabha Maheshwari, Varun Yadav, Mansi Sharma   +3 more
openaire   +1 more source

Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts

SSRN Electronic Journal, 2023
Siqin Deng, Yue Wang
openaire   +1 more source

The use of the consumer ethnocentrism and consumer animosity scales in Iran: A research note

Thunderbird International Business Review, 2009
AbstractThis research note presents the results of testing the reliability of two constructs from the country‐of‐origin literature—consumer ethnocentrism and consumer animosity—within the Iranian national consumer environment. Consumer ethnocentrism, developed by Shimp and Sharma (1987), measures the level of consumer ethnocentrism and has been used ...
Mahmood Bahaee, Michael J. Pisani
openaire   +1 more source

Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity

International Business Review, 2023
Yupal Shukla, Sita Mishra, Gunjan Malhotra   +2 more
exaly  

Interplay of consumer animosity and product country image in consumers’ purchase decisions

Journal of International Business Studies, 2022
Sijun Wang, Zhen Tang, David W. Stewart, Yongsun Paik   +3 more
openaire   +1 more source

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Asia Pacific Journal of Marketing and Logistics, 2020
Yu-Shan Chen, Tsai Chen
exaly  

Do consumer ethnocentrism and animosity affect the importance of country-of-origin in dairy products evaluation? The moderating effect of purchase frequency

British Food Journal, 2022
Rongbin Yang, Santoso Wibowo
exaly