Results 161 to 170 of about 948,833 (191)
Some of the next articles are maybe not open access.
Consumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, 2015Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín +3 more
openaire +1 more source
Consumer Animosity: A Comparative Perspective
2014Consumer animosity, first posited some 15 years ago, is an emergent construct that is attracting considerable research attention. Nevertheless, several knowledge gaps remain, including, among others, that almost all past studies: (a) have considered only one country as the potential target of enmity, thus possibly overestimating the importance of ...
Nicolas Papadopoulos +2 more
openaire +1 more source
Consumer animosity and its influence on visiting decisions of US citizens
Current Issues in Tourism, 2020 The study explores the concept of consumer animosity within the context of destinations as tourism products. The research attempts to expand on the prevalent conceptualization of animosity as being derived from bilateral conflicts or events. Therefore, a
Sara Campo Martinez, Maria D. Alvarez
exaly +2 more sources
Consumer pandemic animosity: scale development and validation
International Marketing Review, 2022PurposeThis study introduces and investigates the concept of consumer pandemic animosity to (1) develop and validate a scale (i.e. CPAS) to measure consumer animosity in the context of a health pandemic; and (2) identify the effects of pandemic animosity on consumer purchase intentions in the field of general consumption and tourism.Design/methodology ...
José I. Rojas-Méndez +2 more
openaire +1 more source
A Configurational Approach to Consumer Animosity: An Abstract
2020Disgruntled consumers often punish a brand because of the misdeeds of its country-of-origin. Consumer animosity reduces ownership and intentions to buy products from the target country (Klein et al. 1998; Riefler and Diamantopoulos 2007) and increases product avoidance and negative word of mouth (NWOM) from consumers aiming to damage economically the ...
Antonetti P, Manika D
openaire +2 more sources
International consumer admiration and the persistence of animosity
Journal of Consumer Marketing, 2010PurposeThis paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity.Design/methodology/approachData were collected by asking members of an internet
Amro A. Maher, Paul Clark, Ahmed Maher
openaire +1 more source
Consumer animosity: a literature review and a reconsideration of its measurement
International Marketing Review, 2007PurposeConsumer animosity has gained considerable attention in international marketing literature as a determinant of foreign product purchase behaviour. The purpose of this paper is two‐fold: first, a state‐of‐the‐art review of consumer animosity research is presented and specific issues for future research on consumer animosity are raised.
Riefler, Petra +1 more
openaire +2 more sources
Consumer animosity and foreign direct investment: An investigation of consumer responses
International Business Review, 2015Abstract This study proposes the concepts of host identity and foreign identity to explain the effect of foreign direct investment (FDI) entry modes and branding strategies on foreign subsidiary product purchases in an animosity context. Two experiments were conducted in two host countries with varying animosity levels toward the home country of a ...
Cher-Min Fong, Chun-Ling Lee, Yunzhou Du
openaire +1 more source
Beyond anger: A deeper look at consumer animosity [PDF]
Journal of International Business Studies, 2015 Grounded in cognitive-affective theories of emotion, an extended conceptual framework of consumer animosity is developed that (1) distinguishes between consumers’ cognitive appraisal of the international dispute and the resulting emotional response, (2) expands from a valence-based approach to consider the differential effects of agonistic (i.e., anger)
Colleen M Harmeling +2 more
openaire +1 more source
Consumer Animosity and Affective Country Image
2017Studies have established in different contexts the effect of consumer animosity on buying intentions of the products originating from the country towards which this hostility is directed. Despite the increasing number of investigations dealing with this topic within the international marketing literature, there is a lack of research concerning the ...
Sara Campo, Maria Dolores Alvarez
openaire +1 more source