Results 131 to 140 of about 343 (169)
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Consumer ethnocentrism and consumer animosity: A literature review
Strategic Change, 2021AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
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International Journal of Management Cases, 2011
The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
MATEA MATI, BARBARA PUH
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The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
MATEA MATI, BARBARA PUH
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Decontextualizing Consumer Animosity
Journal of Global Marketing, 2015ABSTRACTConsumer animosity is a topic that has generated interest among marketing and consumer behavior scholars. Understanding the elements of this phenomenon and how its dynamics play out in the marketplace can give marketers insight for future decision-making activity.
Joseph P. Little, Nitish Singh
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Consumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, 2015Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín +3 more
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Consumer pandemic animosity: scale development and validation
International Marketing Review, 2022PurposeThis study introduces and investigates the concept of consumer pandemic animosity to (1) develop and validate a scale (i.e. CPAS) to measure consumer animosity in the context of a health pandemic; and (2) identify the effects of pandemic animosity on consumer purchase intentions in the field of general consumption and tourism.Design/methodology ...
José I. Rojas-Méndez +2 more
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Consumer Animosity: A Comparative Perspective
2014Consumer animosity, first posited some 15 years ago, is an emergent construct that is attracting considerable research attention. Nevertheless, several knowledge gaps remain, including, among others, that almost all past studies: (a) have considered only one country as the potential target of enmity, thus possibly overestimating the importance of ...
Nicolas Papadopoulos +2 more
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A Configurational Approach to Consumer Animosity: An Abstract
2020Disgruntled consumers often punish a brand because of the misdeeds of its country-of-origin. Consumer animosity reduces ownership and intentions to buy products from the target country (Klein et al. 1998; Riefler and Diamantopoulos 2007) and increases product avoidance and negative word of mouth (NWOM) from consumers aiming to damage economically the ...
Antonetti P, Manika D
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International consumer admiration and the persistence of animosity
Journal of Consumer Marketing, 2010PurposeThis paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity.Design/methodology/approachData were collected by asking members of an internet
Amro A. Maher, Paul Clark, Ahmed Maher
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Consumer animosity: a literature review and a reconsideration of its measurement
International Marketing Review, 2007PurposeConsumer animosity has gained considerable attention in international marketing literature as a determinant of foreign product purchase behaviour. The purpose of this paper is two‐fold: first, a state‐of‐the‐art review of consumer animosity research is presented and specific issues for future research on consumer animosity are raised.
Riefler, Petra +1 more
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Beyond anger: A deeper look at consumer animosity [PDF]
Journal of International Business Studies, 2015 Grounded in cognitive-affective theories of emotion, an extended conceptual framework of consumer animosity is developed that (1) distinguishes between consumers’ cognitive appraisal of the international dispute and the resulting emotional response, (2) expands from a valence-based approach to consider the differential effects of agonistic (i.e., anger)
Colleen M Harmeling +2 more
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