THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY [PDF]
Emerging Markets Journal, 2012 With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political ...
M.Sukru Akdogan +3 more
doaj +5 more sources
Influence of Customer Loyalty, Consumer Animosity and Purchase Intention on Consumer Ethnocentrism [PDF]
European Scientific Journal, ESJ, 2018 The study examined the influence of customer loyalty, consumer animosity and purchase intention on consumer ethnocentrism. The research was a cross-sectional survey which made use of purposive sampling technique to select 196 (males = 109; females = 87) undergraduates from two public universities in Nigeria.
Bukola Victoria Bada +1 more
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Modified Animosity Model: Can Animosity Really Affect Consumer Behavior? [PDF]
Modified Animosity Model: Can Animosity Really Affect Consumer Behavior?21世紀COEプログラム = 21st-Century COE ...
Furukawa, Ichiro, Jin, Chunji
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CONSUMER ANIMOSITY: DOES IT EXIST IN AFRICA? [PDF]
Journal of Language, Technology & Entrepreneurship in Africa, 2019 Globalization has been hailed by some as the panacea of world’s economic, social and political problems. However, the same has had its own challenges and has come to be a topic of major study. One area that has generated interest is the effects of globalization on marketing and specifically consumer behavior.
Kiriri, Peter N.
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Jurnal Aplikasi Bisnis dan Manajemen, 2020 The purpose of this study was to investigate the effects of consumer allocentrism towards family, allocentrism towards friends and consumer animosity toward consumer intention to purchase halal products with consumer ethnocentrism as intervening variable.
Sulis Riptiono
doaj +1 more source
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, 2014 This paper provides an inclusivereview of the literatureconcerning the consequences and antecedents of animosity on consumer purchasing intentions. Consumer animosity has attracted a lot of attention in the international marketing and business literature in previous years and was found to have various effects on consumer behavior as a result of a ...
openaire +1 more source
Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge [PDF]
, 2017 Purpose: Extant research shows that consumers regularly misclassify country-of-origin (COO) associated with brands. The purpose of this paper is to examine changes in behavioral intentions (i.e. purchase intentions for self and others and brand judgments)
Cakici, NM, Shukla, P
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Consumer boycott amid conflict:The situated agency of political consumers in the occupied Palestinian territory [PDF]
, 2021 Participation is central to the success of political consumption movements. To date, consumer research has explored participation from the lens of the individual consumer activist.
Brockerhoff, Aurelie, Qassoum, Mufid
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The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment [PDF]
, 2014 Purpose – The purpose of this paper was to examine the in!uence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment.
Abosag, Ibrahim, Farah, Maya
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The Role of Trust in Explaining Food Choice: Combining Choice Experiment and Attribute Best−Worst Scaling [PDF]
, 2020 This paper presents empirical findings from a combination of two elicitation techniques—discrete choice experiment (DCE) and best–worst scaling (BWS)—to provide information about the role of consumers’ trust in food choice decisions in the case of ...
Hartmann, Monika +2 more
core +1 more source