Results 21 to 30 of about 24,572 (220)
Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars
Journal of Consumer Sciences, 2021 This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers.
Ricky Humisar Siahaan +2 more
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Effects of the Republic of Serbia’s citizens’ patriotism and animosity towards the European union on consumer ethnocentrism [PDF]
Economic Horizons, 2017 Economic, political and militaristic tensions between countries are present throughout the world. The devastating effects of the global financial crisis are still generating the ever-increasing instability of the world economy. Patriotism and nationalism,
Veljko Marinkovic
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مدیریت اطلاعات سلامت, 2020 Introduction: Political, economic, and cultural forces of the environment can play an important role in shaping the behavior of foreign consumers. However, so far, their impact on the process of selecting medical tourism destinations in foreign target ...
Behnam Shahangian +3 more
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RANPurpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations.
Michael Pisani +3 more
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The Journal for Transdisciplinary Research in Southern Africa, 2018 The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships.
Asphat Muposhi +2 more
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Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
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Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic
RAC: Revista de Administração Contemporânea, 2021 This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010.
Luíza Fonseca, Angela da Rocha
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Jurnal Siasat Bisnis, 2022 Purpose – This study aims to examine the moderating role of customer value on the relationship between animosity, ethnocentrism, and religiosity on purchasing decisions of Chinese brand cosmetics.
Asyhari Asyhari, Sitty Yuwalliatin
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Consumer animosity towards Russia and Russian products in Estonia
TalTech Journal of European StudiesConsumer animosity towards Russia and its products were surveyed in Estonia in the context of Russian war in Ukraine. The article examines consumer animosity through associations with product judgement, willingness to purchase, product ownership and ...
Pohlak Keneli, Parts Oliver
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Consumer animosity in international business: A systematic literature review and research agenda
Multidisciplinary Business ReviewThis systematic literature review synthesises three decades of research on consumer animosity, a construct reflecting deep-seated negative emotions towards foreign countries, brands, or products.
Nicolai Koehn
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