Results 11 to 20 of about 1,723,538 (250)
An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towards Advertising [PDF]
This study examines the cultural impact on consumer perception and attitudes towards advertising in Kuwait. A questionnaire was distributed to 520 consumers from three different nationalities; Kuwaiti and Arabic, East Asian and Indian, Western ...
Al-Juhiam, Osama M.
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Consumer attitude formation and its dimensions
, 2021 The article defines the theoretical aspects of the concept of the attitude phenomenon, the theoretical aspects of attitude formation and attitude formation dimensions.
Kondrotienė, Edita +1 more
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Innovativeness and consumer involvement in the Chinese market [PDF]
, 2006 There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology ...
Hynes, N., Lo, S.
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Determinant of consumer attitude towards online purchase intention of halal cosmetic: moderating effect of customers experience [PDF]
, 2021 The rise of internet use in Malaysia has led to a shift in consumers’ behaviour towards online purchasing, particularly the increasing trend observed in purchasing Halal cosmetic products.
Mohd Esa, Maryam +11 more
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Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
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Among Makarti, 2016 Consumer in taking choice its consumption nowadays smart progressively, because given on to assorted of product choice which on the market its either from the product benefit side, its variation its price, product up to quality of good service of pre ...
Pandi Afandi
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PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK
Journal of Management Small and Medium Enterprises (SME's), 2021 Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement.
Nurtiah Nurtiah, Fatimah Abdillah
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Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods
Jurnal Dinamika Manajemen, 2019 The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer
Rakotoarisoa Maminirina Fenitra +1 more
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Consumer education knowledge, attitude, and experiences of selected groups in Trinidad and Tobago: basis for curriculum development [PDF]
, 1986 The purposes of this study were (a) to examine the consumer education knowledge, attitude, and experiences of home economics students, their home economics teachers, and parents; (b) to examine relationships between consumer education knowledge, attitude,
Alexander, Theodora
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Cogent Business & Management, 2021 The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
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