Results 11 to 20 of about 553,550 (312)

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Acta Commercii, 2017
Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
doaj   +1 more source

ANALISIS SIKAP KONSUMEN DARI FAKTOR HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN PADA PEMAKAI SEPEDA MOTOR HONDA DAN MOTOR YAMAHA (Studi Kasus Pada Sivitas Akademika STIE AMA Salatiga)

Among Makarti, 2016
Consumer in taking choice its consumption nowadays smart progressively, because given on to assorted of product choice which on the market its either from the product benefit side, its variation  its price, product  up to quality of good service of pre ...
Pandi Afandi
doaj   +1 more source

PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK

Journal of Management Small and Medium Enterprises (SME's), 2021
Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement.
Nurtiah Nurtiah, Fatimah Abdillah
doaj   +1 more source

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour [PDF]

, 2010
With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods.
Aitken L., Bentler P.M., Byrne B.M., Constantinos N. Leonidou, Dunlap R.E., Eigner S., Ellen P.S., Festinger L., Flatters P., García-Rosell J.-C., Hair J.F., Hofstede G., Hofstede G., Jones A., Kim Y., Kline R.B., Leonidas C. Leonidou, Levin G., Light H., Mayer F.S., McCarty J., Melillo W., Newell S.J., Nigbur D., Nisbet E.K., Nunnally J.C., O'Neill J., Olga Kvasova, Olli E., Paim L., Paladino A., Pickett G.M., Porritt J., Schuhwerk M.E., Shabecoff P., Sinha J.B.P., Sohr S., Solomon M., Triandis H.C.   +38 more
core   +3 more sources

Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

Jurnal Dinamika Manajemen, 2019
The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer
Rakotoarisoa Maminirina Fenitra, Budhi Haryanto   +1 more
doaj   +1 more source

Attitude towards Drone Food Delivery Services—Role of Innovativeness, Perceived Risk, and Green Image

Journal of Open Innovation: Technology, Market and Complexity, 2021
The possibility of drone usage for food delivery is met with enthusiasm by businesses as it promises instantaneous benefits such as reduced costs, improved customer satisfaction, and reduced environmental imprint.
Asish Oommen Mathew, Abhishek Nath Jha, Anasuya K. Lingappa, Pranshu Sinha   +3 more
doaj   +1 more source

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Cogent Business & Management, 2021
The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona, Nicholas Z. Kakava, Charles Makanyeza   +2 more
doaj   +1 more source

Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role

Frontiers in Psychology, 2022
Virtual anime endorsement has been prevalent as an advertising strategy, and many companies invest massive amounts of money into virtual endorsements.
Huai-Liang Liang, Feng-Hua Yang
doaj   +1 more source

Consumer Perceptions of Green Products: A Survey of Karachi

JISR Management and Social Sciences & Economics, 2011
Environmental issues are increasingly transforming business practices and consumer behavior across the world. In this study, consumers' attitude towards green products has been investigated.
Abdul Samad Shaikh, Mustaghis ur Rahman
doaj   +1 more source

The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan

Studies in Business and Economics, 2018
This study intends to investigate the relationships of brand image, consumer purchasing attitude, intention, and loyalty. Purposive sampling is adopted in this study and three hundred questionnaires are sent to graduate students, who have experiences ...
Lin Cheng-Ta Lin, Chuang Shuang-Shii
doaj   +1 more source