Results 21 to 30 of about 553,550 (312)
Consumers’ Attitude towards Advertising
International Journal of Business and Management, 2012 La publicité est une activité en pleine croissance et avec les progrès de la technologie Internet, la dynamique et le paysage de l'entreprise ont également changé. Les résultats antérieurs sur l'attitude des consommateurs à l'égard de la publicité sont mitigés.
Uchenna Cyril Eze, Chai Har Lee
openaire +1 more source
Advertisement and the extrinsic cues toward buying attitude: Case of Wardah halal cosmetics
Asian Journal of Islamic Management, 2020 Purpose: The aim of this research was to determine the influence of effective advertisement (emotional response and environmental response), extrinsic cues (brand image, packaging, and price) toward the consumer buying attitude, and to analyze the ...
Dara Anggun Puspita Dewi +1 more
doaj +1 more source
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
International Journal of Business Science and Applied Management, 2022 Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companiesâ marketing communications tools.
Riskos, K. +3 more
doaj
Observing pro-environmental behavior based on consumer attitudes and norms
DIJB (Diponegoro International Journal of Business), 2019 This study aims to investigate the differences in underlying psychological aspects regarding pro-environmental behavior between two distinct consumer groups: green product and non-green product consumers.
Jati Waskito, I Imronudin, C Chuzaimah
doaj +1 more source
Clustering Algorithm Reveals Dopamine‐Motor Mismatch in Cognitively Preserved Parkinson's Disease
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To explore the relationship between dopaminergic denervation and motor impairment in two de novo Parkinson's disease (PD) cohorts. Methods n = 249 PD patients from Parkinson's Progression Markers Initiative (PPMI) and n = 84 from an external clinical cohort.
Rachele Malito +14 more
wiley +1 more source
Multi‐Scale Interface Engineering of MXenes for Multifunctional Sensory Systems
Advanced Functional Materials, EarlyView.MXenes, as two‐dimensional transition metal carbides and nitrides, demonstrate remarkable capabilities for multifunctional sensing applications. This review systematically examines multi‐scale interface engineering approaches that enhance sensing performance, enable diverse detection functionalities, and improve system‐level compatibility in MXene ...
Jiaying Liao, Sin‐Yi Pang, Jianhua Hao
wiley +1 more source
Jurnal Bisnis dan Kewirausahaan, 2020 Tujuan dari penelitian ini adalah untuk mengetahui variabel yang mempengaruhi investor dalam pembelian properti kelas menengah di Kota Batam, dikarenakan sektor properti di Kota Batam saat ini mengalami stagnasi seiring melambatnya pertumbuhan sektor ...
Wisnu Yuwono, Angelin Denis Yeo
doaj +1 more source
Advanced Functional Materials, EarlyView.Flexible piezoresistive pressure sensors underpin wearable and soft electronics. This review links sensing physics, including contact resistance modulation, quantum tunneling and percolation, to unified materials/structure design. We highlight composite and graded architectures, interfacial/porous engineering, and microstructured 3D conductive networks
Feng Luo +2 more
wiley +1 more source
Jurnal Dinamika Manajemen, 2015 Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment.
A.A Sagung Ayu Wulandari, +2 more
doaj +1 more source
International products and purchase intention in Jordan among consumer ethnocentrism [PDF]
, 2007 This study attempts to validate the Antecedents of Consumer Ethnocentrism and determine causal relationships between the specified antecedents and customer ethnocentrism in light of customer behavior in a less developed country Jordan.
Abbas, N. Albarq
core