Results 161 to 170 of about 45,078 (218)
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2022
Consumer Behaviour consists of four parts. The first part looks at the historical and current perspectives on consumption. The second part presents a micro-view of consumption which includes examinations of decision-making and involvement, learning and memory, perceptual processes, attitude theory and behaviour change, and ...
Isabelle Szmigin, Maria Piacentini
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Consumer Behaviour consists of four parts. The first part looks at the historical and current perspectives on consumption. The second part presents a micro-view of consumption which includes examinations of decision-making and involvement, learning and memory, perceptual processes, attitude theory and behaviour change, and ...
Isabelle Szmigin, Maria Piacentini
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Consumer behaviour in tourism.
2011Abstract This chapter introduces the most important classic tenets in consumer behaviour with respect to their applicability in the tourism field. The chapter first deals with behavioural determinants of a broader nature, concentrating on reference group influences.
Ballantyne, Ronnie +2 more
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Developments in Consumer Behaviour
2012Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list.
Gordon R. Foxall, Victoria K. Wells
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2021
Consumers in emerging economies are becoming environmentally sensitive, and as a result, the understanding of green consumer behaviour becomes paramount in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour ...
Andrews Agya Yalley +2 more
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Consumers in emerging economies are becoming environmentally sensitive, and as a result, the understanding of green consumer behaviour becomes paramount in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour ...
Andrews Agya Yalley +2 more
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Consumer Behaviour (RLE Consumer Behaviour)
2014This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making.
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1975
Publisher Summary This chapter discusses the role of population as consumers of the product or services in determining the success or failure of businesses by examining the consumer's behavior. A simple analysis of industrial activities would show that there are three basic processes, buying materials, production, and selling the result. Ultimately, a
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Publisher Summary This chapter discusses the role of population as consumers of the product or services in determining the success or failure of businesses by examining the consumer's behavior. A simple analysis of industrial activities would show that there are three basic processes, buying materials, production, and selling the result. Ultimately, a
openaire +2 more sources
Evolution of Consumer Policy and Consumer Behaviour
2020Demand-side policies are crucial for complementing pro-competitive regulation (and competition law enforcement) in order to obtain a substantial liberalisation outcome. Therefore, policy actions should be aimed at empowering consumers as demand-side market players, e.g., by reducing switching costs and preventing lock-in phenomena.
Antonio Nicita, Antonio Manganelli
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Consumer behaviour in the performing arts
2020This chapter deals with a fundamental topic for presentation to a cultural economics class, that is, consumer behaviour, with reference to one of the traditional cultural sectors – the performing arts. The heterogeneity of this sector makes it an excellent field for exploring and comparing different patterns of consumption, aiming to highlight how ...
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Perspectives on Consumer Behaviour [PDF]
, 2011 This chapter starts with the notion that consumer behaviour has been the object of varying perspectives, assumptions and interpretations. It introduces perspectives concerned with the maximisation of consumer self-interest according to tastes and income constraints in the traditional economic model.
Farhat Yusuf +2 more
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2008
As discussed in Chapter 1, a large part of credit management is about predicting how people are likely to behave and acting in response to these predictions.
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As discussed in Chapter 1, a large part of credit management is about predicting how people are likely to behave and acting in response to these predictions.
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