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2022
Consumer Behaviour consists of four parts. The first part looks at the historical and current perspectives on consumption. The second part presents a micro-view of consumption which includes examinations of decision-making and involvement, learning and memory, perceptual processes, attitude theory and behaviour change, and ...
Isabelle Szmigin, Maria Piacentini
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Consumer Behaviour consists of four parts. The first part looks at the historical and current perspectives on consumption. The second part presents a micro-view of consumption which includes examinations of decision-making and involvement, learning and memory, perceptual processes, attitude theory and behaviour change, and ...
Isabelle Szmigin, Maria Piacentini
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2016
ABSTRACT Objective- The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends. The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of
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ABSTRACT Objective- The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends. The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of
openaire +2 more sources