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Consumer Boycotts: Corporate Response and Responsibility
2017Boycotts, once intended as short term signals to business to improve performance, are proving to have increasingly long term ramifications. Yet there is limited number of studies in consumer boycotts area and specifically on the effect of motivational factors.
YİLMAZ, Hurrem, ALHUMOUD, Abdullah
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In the Crossfire: Multinational Companies and Consumer Boycotts
SSRN Electronic Journal, 2022Wei Shi, Jingran Wei
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