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Consumer Boycotts: Corporate Response and Responsibility

2017
Boycotts, once intended as short term signals to business to improve performance, are proving to have increasingly long term ramifications. Yet there is limited number of studies in consumer boycotts area and specifically on the effect of motivational factors.
YİLMAZ, Hurrem, ALHUMOUD, Abdullah
openaire   +1 more source

Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

Journal of Retailing and Consumer Services, 2022
Changju Kim, Jungkeun Kim
exaly  

Consumer boycotts

Management Report for Nonunion Organizations, 1997
openaire   +1 more source

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