Consumer engagement in social media brand communities: A literature review
International Journal of Information Management, 2022Paulo Rita +2 more
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A higher-order model of consumer brand engagement and its impact on loyalty intentions
Journal of Retailing and Consumer Services, 2015Abhishek Dwivedi
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Capturing consumer engagement: duality, dimensionality and measurement
Journal of Marketing Management, 2016Cleopatra Veloutsou +2 more
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Digital ecosystem and consumer engagement: A socio-technical perspective
Journal of Business Research, 2020Cleopatra Veloutsou +2 more
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Consumer engagement in a virtual brand community: An exploratory analysis
Journal of Business Research, 2013Linda Hollebeek +2 more
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Journal of Interactive Marketing, 2014Linda Hollebeek +2 more
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Enhancing consumer engagement in e-commerce live streaming via relational bonds
Internet Research, 2020Sohail Siddique Chaudhry
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Antecedents of consumer brand engagement and brand loyalty
Journal of Marketing Management, 2016Munyaradzi Nyadzayo +2 more
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Consumer engagement in online brand communities: a social media perspective
Journal of Product and Brand Management, 2015Cleopatra Veloutsou +2 more
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Consumer engagement in online brand communities: a solicitation of congruity theory
Internet Research, 2018Linda Hollebeek +2 more
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