Results 211 to 220 of about 59,114 (263)
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Conceptualising Engagement in a Consumer-to-Consumer Context
Australasian Marketing Journal, 2019Consumer-to-consumer (C2C) interactions continue to grow in volume in the marketplace. Consumers interact on online platforms to socialise, exchange digital content and information, and trade. Yet, conceptualisations of engagement in marketing contexts are dominated by models based on consumer-brand or consumer-firm interactions, often conceptualised ...
Eathar Abdul-Ghani +2 more
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Capturing consumer engagement: duality, dimensionality and measurement [PDF]
Journal of Marketing Management, 2016 This study advances the conceptualisation and operationalisation of consumer engagement in the context of online brand communities (OBCs). Past scholarship has only partially addressed the dimensionality of engagement and the different engagement foci ...
Laurence Dessart +2 more
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The New Zealand medical journal, 2022
Czuba, K. J., Coomarasamy, C., Siegert, R. J., Greaves, R., Wong, L., Apaapa-Timu, T. H. S., & Maher, L. M. (2022). Measuring health consumers' engagement at the governance level: development and validation of the Middlemore Consumer Engagement Questionnaire. The New Zealand medical journal, 135(1551), 81–94.Link to full textABSTRACTAim: To develop
Karol J, Czuba +6 more
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Czuba, K. J., Coomarasamy, C., Siegert, R. J., Greaves, R., Wong, L., Apaapa-Timu, T. H. S., & Maher, L. M. (2022). Measuring health consumers' engagement at the governance level: development and validation of the Middlemore Consumer Engagement Questionnaire. The New Zealand medical journal, 135(1551), 81–94.Link to full textABSTRACTAim: To develop
Karol J, Czuba +6 more
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Information Technology & People, 2019
PurposeUnder the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies, an ascendant step is to engage consumers with social commerce sites. The purpose of this paper is to propose three antecedents
Saleh Bazi +4 more
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PurposeUnder the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies, an ascendant step is to engage consumers with social commerce sites. The purpose of this paper is to propose three antecedents
Saleh Bazi +4 more
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Consumer preferences in engaging in a sustainable lifestyle
International Journal of Innovation and Sustainable Development, 2016Energy industries are a major contributor to greenhouse gas emissions. In addition to promoting cleaner electricity generation, increasing attention is paid to households' energy use. This paper investigates how different campaigns, regulations and technological solutions aim to impact households' energy use and what kinds of challenges such ...
Annala, Salla +4 more
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Mobile application driven consumer engagement
Telematics and Informatics, 2017Abstract The growing popularity of mobile technologies and applications, lead many companies to develop relations with consumers through mobile applications. Therefore, it is important to understand how to design applications based on consumer preferences.
Asta Tarute +2 more
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Artificial intelligence's rapid advancements are transforming marketing and consumer communication, like shifting from traditional influencers to AI-powered virtual influencers. Despite concerns about cyber-harassment and fraud, optimism prevails as netizens adopt technology. However, this technological advancement has opened numerous opportunities for
Muhammad Abdus Salam +5 more
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Muhammad Abdus Salam +5 more
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ENGAGING WITH THE LUXURY CONSUMER IN CHINA
2013The transformation of luxury goods from the privilege of the elite to an attainable 21st-century dream has seen dramatic changes in targeting strategies used by luxury goods to reach consumers and geographical markets. An ever-expanding economic and geographic market plus changing attitudes across the consumer landscape are resulting in a ...
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To Engage or Not: Identifying the Consumer-Based Antecedents of Online Consumer Engagement Behaviour
SSRN Electronic Journal, 2013The purpose of this paper is to identity the consumer-based antecedents of online Consumer Engagement Behavior (online-CEB). CEB refers to non-transactional behavior focusing on brands, products or firms, with a direct or indirect impact on firm performance.
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Consumer engagement in an online brand community
Electronic Commerce Research and Applications, 2017Abstract This research aims to explain members’ online brand community (OBC) engagement and participation based on their relationships with other members and with the community sponsor. It proposes a conceptual model integrating variables that have been studied in previous research on brand trust, OBC identification, and satisfaction, and others that
Francisco José Martínez-López +4 more
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