Results 211 to 214 of about 48,291 (214)

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
Matthew Kwok On LEE, Jiawen Chen
exaly  

Consumer engagement: An insight from smart grid projects in Europe

Energy Policy, 2013
Flavia Gangale
exaly  

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Journal of Product and Brand Management, 2019
Sandra Loureiro, Arnold Japutra, Ricardo Bilro   +2 more
exaly  

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

Journal of Interactive Marketing, 2015
Tobias Schaefers
exaly