Results 241 to 250 of about 45,474 (261)
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Impact of consumer engagement on firm performance
Marketing Intelligence and Planning, 2020Xiangbin Yan, Guang Yu
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PCOC Consumer Engagement Framework
The Palliative Care Outcomes Collaboration (PCOC) developed the Consumer Engagement Framework to support meaningful, systematic involvement of consumers in palliative care quality improvement. The framework articulates principles, structures, and practical mechanisms for engaging patients, families, carers, and community representatives across ...openaire +1 more source
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Journal of Interactive Marketing, 2014Linda D Hollebeek +2 more
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Capturing consumer engagement: duality, dimensionality and measurement
Journal of Marketing Management, 2016Cleopatra Veloutsou +2 more
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The effect of consumer-generated media stimuli on emotions and consumer brand engagement
Journal of Product and Brand Management, 2019Sandra Maria Correia Loureiro +2 more
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Consumer-brand engagement on Instagram
2019Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS. As a marketing tool that allows brands to connect and engage with their consumers, Instagram is pointed out as a critical social network.
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Consumer engagement in online brand communities: a solicitation of congruity theory
Internet Research, 2018Linda D Hollebeek +2 more
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