Results 251 to 260 of about 59,114 (263)

Consumer-brand engagement on Instagram

2019
Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS. As a marketing tool that allows brands to connect and engage with their consumers, Instagram is pointed out as a critical social network.
openaire   +1 more source

Consumer engagement in online brand communities: a solicitation of congruity theory

Internet Research, 2018
Jamid Ul Islam, Zillur Rahman, Linda D Hollebeek   +2 more
exaly  

From Consumer Engagement to Actor Engagement

openaire   +3 more sources

Consumer engagement: An insight from smart grid projects in Europe

Energy Policy, 2013
Flavia Gangale
exaly  

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Journal of Product and Brand Management, 2019
Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Arnold Japutra   +2 more
exaly  

Consumer Engagement/Activation Enhanced by Technology

2015
Mari Tietze, Patricia Hinton Walker, Elaine Ayres   +2 more
openaire   +1 more source

Commentary on “Competing Visions for Consumer Engagement”

Journal of Ambulatory Care Management, 2017
openaire   +2 more sources

Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours

Journal of Strategic Marketing
Cheung, ML, Pires, GD, Rosenberger, PJ, Leung, WKS, Attia, S   +4 more
openaire   +2 more sources

AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement

2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT)
Lalit Singla, Anju B. Nandrajog, Navjot Singh, Komal Ahuja, Shiva Mehta   +4 more
openaire   +1 more source

Engaging the creative consumer

European Business Forum, 2004
openaire   +1 more source