Results 41 to 50 of about 16,937 (268)
Embracing Globalization: A Study of Factors Shaping Consumer Acceptance of Imported Products [PDF]
Free trade as embraced by globalization is altering the world\u27s economies at an unprecedented pace. Yet, this inertia may be stymied by consumers who feel threatened by the changes in their domestic economies and by imported products.
Durvasula, Srinivas, Lysonski, Steven
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Consumer ethnocentrism in Paraguay
Purpose –This paper aims to understand Paraguayan consumer behavior within the context of consumer ethnocentrism. Design/methodology/approach – Applying a non-experimental, cross-sectional design, the research surveyed 396 middle- and upper-class Paraguayan consumers between April and June 2022.
Michael J. Pisani +4 more
openaire +1 more source
CONSUMER ETHNOCENTRISM AMONG YOUNG POLISH CONSUMERS
This article is a research exercise examining consumer ethnocentrism among young Polish consumers. Its primary goal is to identify ethnocentric attitudes and behaviours of young people. The study consists of two parts: theoretical and empirical. The first one explains the concept and essence of ethnocentrism as a consumer trend, building upon a ...
openaire +2 more sources
The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez +3 more
wiley +1 more source
The Model of Domestic Product Quality Syndrome
This paper aims to develop and test a model that involves consumer ethnocentrism, world-mindedness, patriotism, and domestic product quality syndrome. This research used a quantitative approach.
I Gede Mahatma Yuda Bakti +4 more
doaj +1 more source
A COMPARATIVE STUDY ON TURKISH AND ALBANIAN CONSUMERS ETHNOCENTRISM LEVELS [PDF]
As retail companies around the globe expand their international operations,consumers are introduced to numerous products. Therefore, the factors affectingtheir purchase intention have become diversified.
Ahmet Tuzcuoglu +2 more
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Multi‐Level Triggers of Antiwoke Behaviour: Immigrant Marginalization in the Workplace
ABSTRACT This study examines how exclusionary diversity climates in antiwoke organizations foster hostility toward immigrant talent and lead to their underemployment and marginalization. Drawing on an integrative framework of institutional theory and social cognitive theory, we investigate how macro‐level sociopolitical forces and mesolevel factors ...
Rifat Kamasak, Deniz Palalar Alkan
wiley +1 more source
Consumer Ethnocentrism: A Comparison of Arab and Western Audiences [PDF]
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S.
Keenan, Kevin, Pokrywczynski, James
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Haunted Care: Engaging Health Hauntology to Understand Health Citizenship in Evolving Welfare States
ABSTRACT This paper applies a hauntological framework to explore how health citizenship in the UK is shaped by the spectral presence of neoliberal policies, particularly through increased use of Public‐Private Partnerships (PPPs) in the United Kingdom's National Health Service (NHS).
Anna Horton
wiley +1 more source
Purpose – The issue of consumer ethnocentrism is an important component of consumer behavior that must be considered in marketing activities as well as in the creation of strategies in international marketing.
Marián Čvirik, Emmanuel Dotong
doaj +1 more source

