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PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS KONSUMEN [PDF]
E-Jurnal Manajemen, 2017 The purpose of this study was to determine the influence of experiential marketing on consumer loyalty mediated by customer satisfaction. This research was conducted at Nirvana Beach Corner Dive & Watersport Tanjung Benoa Bali.
Astya Dewanthi, Ni Made Wulandari K.
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The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business? [PDF]
Innovative Marketing, 2023 The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce.
Hadi Kurniadi, Junaid Ali Saeed Rana
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The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
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Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty [PDF]
Management Science Letters, 2020 The purpose of this article is to build a consumer loyalty model by considering consumer satisfaction as a mediating variable between the image of micro banking and consumer relations with consumer loyalty.
Agus Suroso, Suliyanto, M. Elfan Kaukab
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Asian Management and Business Review, 2021 The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
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Jurnal Siasat Bisnis, 2009 The purpose of the study was to determine whether consumer loyalty mediates between service quality and consumer commitment in the beauty salon industry.
Farida Jasfar
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International Journal of Asian Business and Information Management, 2020 A growing body of academic and practitioner literature has highlighted the role of consumer experience management in maintaining long-term relationships with consumers. However, related studies are still divergent and there is little empirical evidence available to support the positive effect of consumer experience management on attitudinal and ...
Shivani Saini, Jagwinder Singh
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Consumer loyalty in retailing [PDF]
Skola biznisa, 2014 Loyal consumers are partner enterprises and they represent stable source of income. Companies are more interested in maintaining the existing consumers, rather than attracting the newones, because loyal consumers are the most valuable asset. The aim of this article is to develop an integrative conceptual framework for creating and maintaining consumer ...
Dragana Drinic +2 more
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Erigo Customer Loyalty at Shopee E-Commerce
Indonesian Journal of Business and Entrepreneurship, 2023 Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer ...
Prido Risnaldi, Hartoyo, Prita Prasetya
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Indonesian Journal of Business and Entrepreneurship, 2020 This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty.
Resty Anugrah Kusmarini +2 more
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