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The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business? [PDF]

Innovative Marketing, 2023
The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce.
Hadi Kurniadi, Junaid Ali Saeed Rana
doaj   +2 more sources

The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

SAGE Open
Consumer loyalty is crucial to a company’s performance and significantly influences its development trends. Customer trust and satisfaction form the foundation for establishing consumer loyalty, with perceived value, perceived quality, and service ...
Jinying Li, Gukseong Lee
doaj   +2 more sources

The Impact of Consumer Behavior on Consumer Loyalty

Golden Ratio of Mapping Idea and Literature Format
In an era marked by increasingly fierce competition in the global marketplace, companies strive to maintain and enhance consumer loyalty, a key factor influenced by consumer behavior. Consumer behavior, once viewed as random actions, is now recognized as a complex phenomenon shaped by psychological, social, and economic factors.
N. Nurhilalia, Yusuf Saleh
openaire   +2 more sources

The Effect of Atmosphere Perception, Perceived Value, And Hedonic Value on Consumer Loyalty Through The Service Quality of Warunk Upnormal

Indonesian Journal of Business and Entrepreneurship, 2020
This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty.
Resty Anugrah Kusmarini, Ujang Sumarwan, Megawati Simanjuntak   +2 more
doaj   +2 more sources

Gamification of consumer loyalty programs

SCIENTIA FRUCTUOSA
Increased competition in the digital enviro­nment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing ...
V. Karmazinova
openaire   +2 more sources

PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS KONSUMEN [PDF]

E-Jurnal Manajemen, 2017
The purpose of this study was to determine the influence of experiential marketing on consumer loyalty mediated by customer satisfaction. This research was conducted at Nirvana Beach Corner Dive & Watersport Tanjung Benoa Bali.
Astya Dewanthi, Ni Made Wulandari K.
doaj   +1 more source

The influence of loyalty programs on loyal consumer behavior [PDF]

Marketing (Beograd. 1991), 2023
A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana, Sokolov-Mladenović Svetlana, Stanković Jelena   +2 more
doaj   +1 more source

Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty

Neo Journal of economy and social humanities, 2023
Building a strong brand and increasing brand awareness and consumer loyalty is a key focus for business success. This study aims to describe effective marketing strategies to build strong brands and increase brand awareness and consumer loyalty.
Ian Zulfikar
semanticscholar   +1 more source

Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty

The Es Economics and Entrepreneurship, 2023
Omnichannel is a new channel that can solve the current problems with consumers. The main objective of this study is to analyze whether there is an influence of omnichannel media on the nature of the hedonic motivation of consumers in making transactions.
Andri Ardhiyansyah, Ujang Badru Jaman
semanticscholar   +1 more source

The Influence of Brand Trust and Satisfaction towards Consumer Loyalty of a Local Cosmetic Products Brand X among Generation Z

Journal of Consumer Sciences, 2023
The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one brand, including a well-known local cosmetic product brand.
M. Djamaludin, A. Fahira
semanticscholar   +1 more source