Results 101 to 110 of about 1,655,538 (250)

Pengaruh Brand Equity terhadap Keputusan Pembelian Konsumen pada Produk Pasta Gigi Pepsodent (Studi Kasus pada Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat) [PDF]

, 2013
The issues raised in this study is "Consumer Purchasing Decisions On Products Toothpaste Pepsodent". The variables of this study is Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (as independent variables) and the Purchase ...
NUJULIA, N. (NUJULIA)
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Do Private Labels Generate Loyalty? Empirical Evidence for German Frozen Pizza [PDF]

food retailing, private labels, brand loyalty, panel data, hazard analysis, Consumer/Household Economics, Demand and Price Analysis, Institutional and Behavioral Economics, Marketing,
Brosig, Stephan, Glauben, Thomas, Hanf, Jon Henrich, Loy, Jens-Peter, Wettstein, Nadine   +4 more
core   +1 more source

Behavioural loyalty towards store brands. [PDF]

This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable.
Labeaga, José M., Lado, Nora, Martos Partal, Mª de las Mercedes   +2 more
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Pengaruh Ability, Satisfaction, And Trust terhadap Consumer Loyalty pada Situs Jual Beli Online OLX di YOGYAKARTA [PDF]

, 2018
This study was conducted to determine the influence of ability, satisfaction, and trust in consumer loyalty on the online sale site OLX in Yogyakarta . Research location in Yogyakarta.
Geobeta, C. Z. (Cartessia)
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Marketing implications of traditional and ICT-mediated leisure activities [PDF]

, 2009
This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour.
Lee, R.Y., Murphy, J., Zorn, S.F.
core   +1 more source

Consumer Loyalty in Reliance Jio

, 2022
Licensed telecommunications providers and their operations in any country have resulted in a variety of macroeconomic influences, such as employment creation, increased reliability of delivery services, lower costs of transportation, more internal security, and higher output for the nation.
openaire   +1 more source

The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic

Journal of Consumer Sciences
The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011.
Ade Agusti Alwinie, Popong Nurhayati, Bagus Sartono   +2 more
doaj   +1 more source

What are ‘true’ loyal consumers in the food sector? Insights from an empirical study [PDF]

Because loyal consumers are less likely to switch to competitors and because they are more tolerant to increases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers. But what is consumer loyalty?
Hanf, Jon Henrich, Wettstein, Nadine
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ANALISIS LOYALITAS KONSUMEN TERHADAP PRODUK SOCOLATTE DI PIDIE JAYA [PDF]

, 2017
ANALISIS LOYALITAS KONSUMEN TERHADAP PRODUK SOCOLATTE DI PIDIE JAYAOLEHSarini Sri Utari/ Agribisnis UnsyiahABSTRAKLoyalitas konsumen merupakan kesetiaan seseorang atas suatu produk, baik barang maupun jasa tertentu.
Sarini Sri Utari
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ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]

The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
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