MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:
Journal of Management Small and Medium Enterprises (SME's)The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty.
Ema Ratnawati +2 more
doaj +1 more source
Pengaruh Citra Warung Steak terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Mediasi [PDF]
, 2011 The purpose of this research were to analyze the influence of image steak shop on consumer loyalty, the influence of image steak shop on consumer satisfaction, influence of customer satisfaction on consumer loyalty, and influence indirect consumers shop ...
Untung Sriwidodo, Ernawati &
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Green loyalty? Unveiling consumer preferences in sustainable temporary loyalty programs
Cleaner and Responsible ConsumptionAlmost every food retailer offers them – temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the sustainability of TLPs offered by retailers.
Krampe, Caspar +2 more
openaire +3 more sources
Influence of Service Quality Perception Towards Satisfaction and Customer's Loyalty: a Research on Cellular Phone Provider in West Java [PDF]
, 2008 The decrease of consumer satisfaction and loyalty should be carefully interpreted since both determine the performance of cellular telecommunication service provider.
Seguro, W. (Waseso)
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Sticky Rebates: Rollback Rebates Induce Non-Rational Loyalty in Consumers [PDF]
Competition policy often relies on the assumption of a rational consumer, although other models may better account for people’s decision behavior. In three experiments, we investigate the influence of loyalty rebates on consumers based on the alternative
Alexander Morell +2 more
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Pengaruh Bauran Pemasaran Jasa terhadap Loyalitas Konsumen pada Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan [PDF]
, 2014 This study aims to reveal the influence : products to customer loyalty in Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X1 ) , prices on consumer loyalty in Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan (
Arnaldi, A. (Arnaldi) +2 more
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International Journal for Research in Applied Science and Engineering Technology, 2021 openaire +1 more source
Reward and Consumer Brand Engagement: Building Brand Loyalty in The On-Demand Service Platform
Indonesian Journal of Business and EntrepreneurshipBackground: The on-demand service platform is an uprising business that has become more popular recently. Nevertheless, the competition within this industry can make it hard for companies to survive.
Desman Hidayat +4 more
doaj +1 more source
An international study of the impact of B2C logistics service quality on shopper satisfaction and loyalty [PDF]
Paper presented at 17th Toulon-Verona International Conference. This paper reports on an in-progress study of the impact of business to consumer (B2C) logistics service quality (LSQ) on in-store shopper satisfaction and loyalty.
Grant, David, Philipp, Bernd
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Pengaruh Komponen Citra Merek (Brand Image) Terhadap Loyalitas Konsumen Produk Minuman Share Tea Di Kota Manado [PDF]
, 2017 This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach
Dumais, J. N. (Joachim) +2 more
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